About Pauline
French
Native or bilingual
English
Conversational
Experience
- HellosparkMarketing & Communication ManagerENERGY AND UTILITIESApril 2024 - October 2025 (1 year and 6 months)Nantes, France
- Defined strategies, KPIs and OKRs, ran A/B tests to optimize campaign’s conversion and engagement
- Implemented automated marketing flows (HubSpot / Lemlist / Make) to support lead generation
- Delivered cross-channel content (social, web, OOH) aligned with product goals
- Improved UX and UI consistency through Design System contributions on the EV charging app
- MAIF DSIUX DesignerBANKING AND INSURANCEMarch 2023 - October 2023 (7 months)Niort, France
- UX exploration and user research (interviews, usability testing, behavioral analysis)
- Co-design of interactive prototypes (Figma) and user testing evaluation
- Redesign of the internal engagement app: onboarding, meetings, voting & management tools
- UX analysis and optimization of internal applications (finance, directory, governance)
- CBPProduct DesignerBANKING AND INSURANCEJune 2022 - December 2022 (6 months)Niort, France
- Drove continuous improvement of B2B / B2B2C / B2E applications (business flows & user experience)
- Contributed to and evolved the Design System (patterns, components, guidelines)
- Facilitated co-design workshops for functional alignment
- Supported agile delivery through regular rituals and collaboration with cross-functional teams.
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Education
- Licence Lettres ModernesUniversité de La Rochelle2012
- Master Enseignement & Formation spécialité Premier DegréUniversité de La Rochelle2013