Azucena Barreiro Manzanal

Led the end-to-end development of an activewear brand, managing branding, creative direction, product development and go-to-market strategy. Responsibilities included collection planning, fashion and product design, supplier management, technical development, production approval, campaign direction and brand storytelling. Delivered a consistent brand identity while ensuring product quality, commercial viability and alignment with market trends.

Senior Fashion Designer with experience leading product development, collection strategy and brand growth within international fashion environments. Responsible for the end-to-end design process, from trend research and concept creation to production approval and market launch.

Managed relationships with international suppliers and manufacturers, including product development trips to China, overseeing sampling, quality standards, negotiations and production validation. Led cross-functional teams across design, product, sourcing and marketing to ensure alignment between creative vision, brand positioning and commercial objectives.

Skilled in branding, creative direction, collection development, technical product execution and supplier management, transforming ideas into commercially successful products while maintaining a strong focus on innovation, quality and consumer needs.

Specialized in pattern making, sewing and garment development within an artisan atelier environment. Expertise in pattern construction, prototyping, fittings, sample development and high-quality garment finishing, combining technical knowledge and craftsmanship to transform concepts into fully realized products.