About Atipico
Aitpico specializes in corporate events and travel, crafting authentic, tailor-made experiences for brands and companies with purpose—those that inspire with their own voice and, like us, strive to stand out and do things differently.
Our mission: Atipico is your partner every step of the way. We want to help you shine—and make sure the world sees it too. How? By combining our expertise with a unique creative approach to generate visibility, foster community, and amplify your brand’s essence at every touchpoint.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Japanese
Basic
Can work on-site
Barcelona (up to 50km)
Experience
- 99 CheesecakeHead of Marketing & TradeJanuary 2026 - Today (7 months)Barcelona, Spain
- Define and execute brand strategy, including positioning, retail design and innovation roadmap.
- Lead the annual marketing and trade plans, setting objectives and managing budget allocation.
- Drive end-to-end product launches, from concept development and claims to packaging,materials, and go-to-market execution.
- Analyze market trends, consumer insights, and competition to identify growth opportunities.
- Oversee omnichannel campaigns collaborating with product, purchasing and external agencies to ensure brand consistency and business impact.
- Chocolates LacasaTrade Marketing ManagerRETAIL (LARGE RETAILERS)January 2024 - January 2025 (1 year)Buenos Aires, Argentina
- Design and execute the Trade Marketing strategy for the local market supervising its performance and ensuring the alignment with the global marketing plan.
- Collaborate with sales and product teams to ensure consistence and be agile to market shifts.
- Present and negotiate promotions, assortments and activations strategies for Key Accounts.
- Work in close collaboration with retailers to maximize joint business and revenues by 40%.
- Oversee the department budget to maximize resource efficiency and improve ROI by 20%.
- Brown-FormanTrade Marketing & Purchasing SpecialistMay 2021 - December 2023 (2 years and 7 months)Barcelona, Spain
- Defined, executed and supervised the trade marketing strategy with an omnichannel view.
- Supported Key Account Managers with client presentations and tailored retailer plans.
- Managed the annual budget of 1M€ designated to trade marketing plans.
- Analyzed category, shopper and sell-in/sell-out data to respond to the market trends and needs.
- Partnered with e-retail team to design and implement online activation plans for Amazon & ECI.
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Education
- Exchange program - International Business studiesUniversidad de San Andrés2019Exchange program - International Business studies
- Master's degreeEAE Business School2022Master's degree