Arianna Serra Gualdo

Community Management, Content Creation, 360º Strategies, SEO & Paid Media, Event Planning. Fully understanding of each client's needs in Digital Marketing. Developing a branding strategy for each client according to its values and desired target. Community management: building, maintaining, and protecting digital relations between clients, their consumers, brand ambassadors and influencers. Content creation for social media accounts (Instagram, Twitter, Facebook, TikTok, Youtube, Pinterest & LinkedIn), such as photography, video, graphic work and copywriting. Managing press events, online press and influencer collaborations (gifts, PR samples, press folders...)

Branding Strategy: re-branding for the fashion brand / content design for all social media. Building relationships between the brand and influencers directed to the direct consumers. Raising the brand's online presence (social networks and marketplaces). Increasing the traffic to the website. Creative ideation of new collections and products for a fashion brand.