About Arianna
Soy Arianna, especialista en marketing digital con más de 6 años de experiencia combinando estrategia, creatividad y datos para lograr resultados reales. He trabajado tanto en agencias como en equipos in-house para marcas globales, y también como consultora freelance para emprendedores, clínicas y plataformas educativas.
📌 ¿En qué puedo ayudarte?
✅ Meta Ads (Facebook/Instagram) y Google Ads: campañas desde cero, optimización y escalado
✅ Funnels de conversión: desde adquisición hasta retención
✅ Anuncios UGC, creatividades con ángulo FOMO, PAS y emocional
✅ Copywriting persuasivo y enfocado en conversión
✅ Estrategia de contenidos por etapa del funnel (TOFU–MOFU–BOFU)
✅ SEO básico, auditoría de palabras clave y estructura de clusters
✅ Automatización de e-mails (Mailchimp, Hubspot, ActiveCampaign)
🎯 Mi enfoque es claro: maximizar tu presupuesto con campañas que realmente conviertan, mientras aporto una mirada estratégica que conecta cada acción con un objetivo de negocio.
He trabajado en campañas internacionales (90% en mercados globales), tanto B2C como B2B, incluyendo sectores como educación, salud, bienestar, SaaS y productos digitales.
Spanish
Native or bilingual
Italian
Conversational
French
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- Freelance (UpWork)Digital Marketing Strategist | Communication & Growth ExpertSeptember 2023 - Today (2 years and 9 months)Created engaging content for websites, blogs, and social media, increasing traffic and conversions by 30%. Developed and executed social media strategies tailored to buyer personas, enhancing brand visibility and engagement by 40%. Managed and optimized social ad campaigns on various platforms, lowering CPA by 10% and increasing ROI by 15%.
- IE UNIVERSITYDigital Marketing SpecialistJuly 2021 - September 2023 (2 years and 2 months)Managed and optimized social media campaigns on Facebook, Instagram, LinkedIn, and other platforms, increasing traffic and conversions by 30%. Developed digital marketing strategies to gain leads and advance them down the conversion funnel, enhancing brand visibility and engagement by 40%. Liaised with agencies and 3rd party partners to brief campaigns, achieving leads and candidates for various programs, lowering CPA by 10% and increasing ROI by 15%.
- STARBRANDDigital Marketing SpecialistFebruary 2021 - July 2021 (5 months)Development of digital media strategies tailored to the client's needs. To build and set up marketing campaigns in different platforms like Facebook Ads, LinkedIn Ads, Google Ads, Twitter Ads. Budget distribution. Monitoring and optimising campaigns. Keywords research. Audience research. SEO consulting. Community management.
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Education
- English Language and Literature/LettersUNIVERSITY of CAMBRIDGE2025English Language and Literature/Letters
- Bachelor of ArtsHult International Business School2012Bachelor of Arts •