Antonio Ábalos

Amarillo Yellow is an independent advisory platform. We support executive teams, founders, and boards in the technology, media, and entertainment sectors on growth, organizational design, and market entry during periods of transition, transformation, or scale.

My work typically focuses on:

- Advising C-level executives on strategy, business transformation, and priorities

- Organizational design, operating models, and leadership structures during restructuring phases

- Go-to-market strategy, brand positioning, and marketing effectiveness

- International expansion and market entry, particularly across European markets

In selected engagements, I also take on fractional CMO/CEO mandates, providing hands-on leadership to drive execution and business performance.

Alongside advisory work, I contribute to teaching, mentoring, and speaking engagements with business schools, startup programs, and industry forums.

Served as CMO & Country Director for Spain and Portugal, scaling the business to 10M subscribers and 50%+ market share.

Led a cross-functional team and drove creative and media strategy for landmark global campaigns including La Casa de Papel and Élite.

Based in Amsterdam, Los Angeles and Madrid.

Defined and executed the local strategy plan in Southern Europe (marketing & sales). Created and developed creative marketing solutions that set global best practices. Led and managed programs and campaigns to increase Twitter products’ adoption for consumers, brands and other partners: Twitter App, Vine, Periscope, Niche, Twitter Cards, Twitter Video, Twitter Ads, etc. Acted as the main Twitter ambassador for CMOs, media agencies and the creative community.