Anna Lasmanowicz

For

Collaborate with Brand Category and E2E Connections Teams on developing European digital content strategies for the best digital experiences and consistency of brand campaigns accross touchpoints, leveraging the scale within the organisation. Work with Global Brand Category and Digital Teams on integration and activation of global digital experiences in Europe. Create digital briefs for brand campaigns and transactional promotions. Manage the virtual team of internal and external stakeholders, including StudioX and other agencies, with a focus on a production and localisation of digital and CRM assets, mini games and innovations for brand campaign and promotion toolkits. Partner with UX, Product Teams & EMEA IT on roadmap strategy for Coke App development. Implement process and governance model for continuous evolution and improvement of owned digital experiences and digital assets delivery (web, mobile app, CRM

Analysed data, customer feedback & benchmarked best practices to build new customer experience initiatives. Provided strategy and plans on development and improvement of customer experience in e-commerce platforms (D2C, web & mobile). Ensured the overall user experience is taken into account when designing and deploying new solutions and services. Performed audits and analyses of digital shelf performance, including e commerce content, and develop guidelines for brands. Ensured on-time, within budget, quality delivery of programs. Supported markets local initiatives by providing solid e-commerce expertise and by ensuring a consistent customer experience. Stayed updated on trends and best practices. Conducted trainings and workshops for internal Teams and for Merkle's Clients.

Actively contributed to the success of TCCC brands in Europe by managing best in class solutions delivery (web, CRM, mobile, e commerce, innovations, PriceSpider) as well as offering value added support to digital marketing teams and their agencies. Collaborated with a diverse set of internal stakeholders in various stages of the project lifecycle to deliver projects on time. Managed external digital & tech agencies. Captured markets requirements, consulted creative ideas and proposed user friendly solutions that fit central platforms. Educated about digital capabilities and processes across all functions within the company. Managed project lifecycle in an agile manner, using project management tools (Jira, Confluence). Coordinated and managed delivery of digital solutions, including plan, prioritize, risk management as well as performed and coordinated user acceptance testing and post implementation approval. Contributed to optimisation of digital delivery processes and governance structure. Mentored Digital Delivery Team (conducted onboarding sessions, supervised projects, consulted feasibility of solutions and process related topics). Ensured European digital initiatives and platforms were compliant with TCCC digital governance, consumer data privacy (GDPR), technical standards and IT security policies.