About Anna
- Consultoría digital (procesos, herramientas, estructura digital)
- Diseño web estratégico
- Gestión y planificación de redes sociales con propósito
- Dirección creativa y desarrollo de marca
English
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual
Experience
- ASCopywriter Articulos AS AcciónFebruary 2022 - Today (4 years and 5 months)Colaboradora en la sección de deportes de Acción del diario AS. Gestión de Redes Sociales del perfil @asaccion
- PuigDigital Platforms Technical ConsultantJanuary 2024 - Today (2 years and 6 months)• Product Strategy & Roadmap – Define and maintain a clear product vision, priori tize features based on impact, and translate complex requirements into actionable user stories.• Agile Development Leadership – Drive the end-to-end product lifecycle using ag ile methodologies, guiding teams from concept to deployment with a strong focus on usability and performance.• Cross-Functional Collaboration – Partner with developers, designers, and stake holders to build scalable, intuitive solutions that improve operational efficiency and user satisfaction.• Quality Assurance Oversight – Lead QA processes, implementing automated and manual testing frameworks to ensure platform stability, reliability, and speed.• Data Governance & Compliance – Ensure digital platforms meet data protection standards, are well-structured, and accessible to the right teams.• Vendor & Platform Management – Coordinate with external vendors to integrate advanced tools and features, enabling future scalability and innovation.• Analytics & Optimization – Leverage data and user feedback to identify pain points, improve performance, and anticipate future platform needs.
- PuigDAM Technology Product OwnerJanuary 2022 - January 2024 (2 years)As a Digital Asset Management (DAM) Technology Product Owner, I am responsible for the strategic oversight and operational management of the DAM platform. My role involves collaborating closely with cross-functional teams, including developers, designers, and business stakeholders, to ensure the DAM system meets the evolving needs of the organization. Key responsibilities include:• Product Strategy & Roadmap: I define and maintain the product vision, strategy, and roadmap for the DAM platform, aligning it with the overall business objectives and user needs.• Stakeholder Engagement: I act as the primary point of contact between the development team and business stakeholders, gathering requirements, prioritizing features, and translating them into actionable user stories.• Agile Project Management: I lead the agile development process, including sprint planning, backlog refinement, and sprint reviews, to ensure timely delivery of high-quality features.• User Experience Optimization: I collaborate with UX/U I designers to enhance the user experience, focusing on ease of use, accessibility, and seamless integration with other digital tools.• Vendor Management: I manage relationships with external vendors and service providers, ensuring that third-party integrations and updates are implemented efficiently and aligned with the product strategy.• Data Governance & Compliance: I ensure that the DAM platform adheres to data governance policies and regulatory compliance, maintaining the security and integrity of digital assets.• Performance Monitoring: I monitor and analyze the performance of the DAM system, utilizing analytics to identify areas for improvement and implementing solutions to enhance system efficiency.• Training & Support: I provide training and support to users across the organiza tion, enabling them to fully leverage the capabilities of the DAM platform.
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Education
- Talent Scrum MasterIEBS Business School2021Talent Scrum Master
- Facebook Social Media Marketing ProfessionalFacebook2022Facebook Social Media Marketing Professional