Description

I help digital product teams improve conversion, optimize customer journeys, and deliver features faster through structured product management.

With 5+ years as a Senior Product Manager at CHECK24, I specialize in:

Conversion funnel optimization & A/B testing
Customer lifecycle & CRM automation
Agile product delivery & backlog structuring

I combine data-driven analysis with hands-on execution to identify quick wins and implement scalable improvements.

Typical results:

Improved conversion rates through structured experimentation
Increased activation via optimized onboarding flows
Faster delivery through better prioritization and backlog clarity

SKILL AND SERVICE LIST:

Conversion Funnel Optimization

Funnel analysis & drop-off identification
A/B testing & experimentation
UX design & improvement suggestions

Product Execution

Backlog structuring & prioritization
User stories & sprint setup
End-to-end feature delivery

Customer Lifecycle & CRM Optimization

Activation & retention strategies
Automated communication flows (email, SMS, CRM)
Lead generation strategies

Process Automation & Efficiency

Workflow automation
CRM process optimization
Efficiency improvements in customer operations

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

CHECK24 Vergleichsportal für Vorsorgeversicherung
Senior Product Manager
BANKING AND INSURANCE
June 2020 - December 2025 (5 years and 6 months)
München, Germany
Owned end-to-end customer lifecycle optimization for complex digital products
Translated business strategy into technical requirements
Improved conversion and activation through A/B testing and funnel analysis
Integrated external partners via APIs (e.g. WebID)
Created landing pages using AI tools (ChatGPT, Cursor)
Implemented automated CRM communication flows (email, SMS)
Defined and tracked KPIs to identify growth opportunities
Collaborated cross-functionally with engineering, design, marketing, and sales
Selected for the CHECK24’s Excellence (Top 5 %) & Leadership Development (Top 1 %) programs for high-performing talents
Conversion Optimierung Agile Project Management Data analysis User Experience Design A/B Testing
Render That
student Digital Project Manager
October 2019 - February 2020 (4 months)
Working
Translated client requirements into structured creative briefings and conducted quality control of CGI visuals to ensure consistency and brand compliance
Flixbus
InternInnovationManagement
January 2019 - July 2019 (6 months)
Conducted and evaluated innovation projects (e.g. onboard entertainment, VR ) to optimize customer experience, translating insightsintostrategicrecommendationsforbusinessimprovement Prepared strategic decision documents forseniorstakeholders

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M. Sc. Corporate Development
UniversityofCologne
2020
M. Sc. Corporate Development
Marketing Management
ErasmusUniversityRotterdam(RSM)
2018
Marketing Management

Check out Anja's education

Anja Mederl

Product Manager | Conversion Optimization

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