Anita Braione

Entrusted with supporting and advising vendors on growth strategies, overseeing marketing, sales, and promotional activities to drive business expansion. Monitor and analyze market share across regions, preparing executive-ready reports and recommending strategic actions to leadership. Provide structured cross-country support, ensuring local teams are equipped with resources, information, and guidance to deliver consistent reseller service. Act as the central liaison between vendors, procurement, and leadership teams, safeguarding healthy stock levels and operational continuity.

Oversaw cross-functional operations in Sales, Marketing, and Purchasing, ensuring strategic alignment and efficient workflows. Acted as a trusted partner to senior leadership, providing reports, insights, and operational guidance for decision-making. Directed the company-wide rollout of a new CRM system, leading change management and securing adoption across all teams. Oversaw team reorganization to improve internal processes and achieving measurable improvements in efficiency and profitability.

Directed international operations across multiple markets (UK, Benelux, Poland, Germany), ensuring consistent standards and coordination Established and managed new international offices, including Berlin, overseeing logistics, staffing, and operational setup. Served as the primary link between headquarters and international teams to ensure clear communication and reporting. Supported senior executives in strategic expansion projects by providing structured operational frameworks.