About Andreu
👋 I am a Digital Product & Visual designer | andreurobuste.com
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I bridge visual identity and functional design turning complex product challenges into intuitive, beautiful experiences. 19 years in visual direction and brand strategy. 4 years leading product design for high-stakes environments (automotive, SaaS).
Specialized in:
Interaction Design & Complex Interfaces
- Infotainment, multi-platform UX, high-complexity environments
Brand-Driven Product Design
- Where visual identity and UX strategy align seamlessly
Concept & Art Direction
- Visual consistency, design thinking, cross-functional collaboration
I don't just design products, I shape how they feel. From directing the aesthetic of vehicle ecosystems to designing interfaces that translate brand values into user experience, I approach every project with a strategist's mindset.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- The North StudioConcept & Product design LeadAUTOMOBILEJune 2023 - June 2026 (3 years)Barcelona, Spain. Lead creative and artistic UI direction for in-car HMI and infotainment systems, ensuring 100% alignment with CUPRA brand identity and strategic business goals.• · Drive high-quality creative execution across projects, ensuring consistency, scalable design standards, and efficient collaboration between teams and stakeholders.• · Architected user interfaces for HMI infotainment systems, integrating advanced technology with Accessibility (WAG) standards for safe automotive usage.• · Spearheaded cross-functional collaboration between product, engineering, and UX teams to streamline design-to-development handoffs.• · Optimized interaction design principles for complex automotive contexts, focusing on intuitive and safe user experiences.
- Mapit loTDigital Product designerTECHJanuary 2023 - June 2023 (5 months)• · Designed wireframes, prototypes, user journeys, and key flows for loT platform; improved usability and reduced friction in sales and operational processes.• · Standardized Ul components and patterns within the design system, increasing design-to-development efficiency.• · Increased platform adoption among dealerships by creating intuitive, business-oriented design solutions.• · Integrated UX research findings into the product development workflow through cross-functional collaboration.
- The Colvin Co.Senior Digital Brand DesignerOctober 2019 - May 2022 (2 years and 7 months)• · Defined digital brand communication strategies, strengthening visual recognition and consistency across all online channels.• · Developed creative concepts for product launches that directly contributed to improved conversion rates and user retention metrics.• · Designed scalable visual assets and systems aligned with business goals, enhancing the overall customer journey impact.• · Collaborated with Digital Marketing teams to execute high-impact campaigns that boosted brand engagement.
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Education
- Electronic Arts & Digital designEsdi - Universitat Ramon Llull2007Interdisciplinary education focused on digital creation, visual design, and technological experimentation. Development of projects spanning branding, graphic design, interaction design, audiovisual media, creative coding, motion graphics, and emerging technologies applied to design and digital communication.
- Digital Product designerThe Hero Camp2022Bootcamp in Digital Product Design focused on end-to-end product creation, user experience, and interface design. Training in UX/UI methodologies, design systems, prototyping, user research, interaction design, and visual design, combined with agile workflows and real-world product development. The program emphasizes hands-on learning through practical projects that simulate real industry challenges in digital product teams.