AFAbout Andrea
I am a Senior UX Designer with over 10 years of experience in
digital design, information architecture, and user research. My
expertise includes structuring content through multi-phase sitemaps,
taxonomies, and design systems for wireframes in Figma, as well
as documenting user flows with Gherkin language to ensure smooth
communication with development teams.
I have led projects across banking, education, healthcare, retail,
and the public sector, focusing on designing responsive digital
products and improving user experiences. My skills cover the full
UX process: research (business, market, and user interviews,
workshops, benchmarking, heuristic evaluations), design (personas,
journeys, wireframes, prototypes), and evaluation (moderated and
unmoderated testing, Test-Driven Design with defined hypotheses
and KPIs).
I combine a strong technical foundation with the ability to
communicate design decisions with data and insights to
stakeholders, ensuring alignment between business goals and user
needs. I am passionate about user-centered design, accessibility,
and data-driven decisions, and I thrive in agile environments such as
SCRUM and DCU (User-Centered Design).
Protafolio:
Spanish
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- AguayoSenior UX DesignerMay 2021 - Today (5 years and 3 months)
- Designed taxonomies, navigation systems, and PIM structures to improve content organization and search efficiency.
- Created responsive wireframes and prototypes in Figma, documented with Gherkin language to ensure alignment between design and development teams.
- Conducted user research, workshops, and benchmarking (including AI assisted methods) to define insights and recommendations.
- Advocated for UX decisions with non-technical stakeholders, using data and visual tools to build consensus.
- Successfully managed end-to-end projects, occasionally acting as project manager to ensure delivery.
- Pontificia Universidad JaverianaUX/UI DesignerJune 2020 - November 2021 (1 year and 5 months)Bogotá, Bogota, ColombiaKey Contributions:
- Designed and supported the front-end of cloud platforms and mobile apps, improving usability and consistency.
- Created and documented user manuals for digital platforms and mobile applications.
- Developed visual identities and branding for both projects, ensuring coherence across digital channels.
- Designed responsive wireframes and prototypes for mobile apps and admin platforms.
- Iterated on user interfaces post-launch based on stakeholder and user feedback.
- Departamento Administrativo Nacional de Estadística - DANE ColombiaMultimedia EngineerJanuary 2014 - December 2019 (5 years and 11 months)Bogotá, Bogota, ColombiaLed the implementation of usability and accessibility guidelines for the public portal and data visualization projects, in compliance with national e government standards. Redefined the institutional intranet based on user surveys and usability testing.
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Education
- Master universitario en Diseño de Experiencia de UsuarioUNIR Universidad Internacional de La Rioja2019Master universitario en Diseño de Experiencia de Usuario
- Especialización en Animación, ArtesUniversidad Nacional de Colombia2011Especialización en Animación, Artes