Ana Reyes García

½ I collaborated with product management and engineering in a design sprint-based approach for end-to-end customer jour ney optimisation¸ ½ Developed the Design System, incorporating design components and UX patterns to ensure consistency across platfor ms, which led to a reduction in design-to-development turnaround time¸ ½ Pitched new ideas and designs to stakehold ers, effectively managing their feedback to refine the final product¸ ½ Led the website redesign and optimize the page's SEO, collaborating closely with the marketing team and external freelancers. This effort resulted in a 16% increase in lead generation within two months.

½ Redesigned user journeys for complex web and mo bile applications, contributing to an increase in sales for textile items¸ ½ Contri buted to the graphic design of several book covers featured on the platform¸ ½ Facilitated UX design workshops that hel ped us adopt a more human centered design approach¸ ½ Created new components for the existing design system and built prototypes in Figma to demonstrate their applic ations and variations, resulting in a more efficient implementation process for engineering.

† Contributed to the redesign o‡ corporate websites, resulting in a 1x% increase in lead generationw † Designed and optimized the CRM system to enhance user experience and streaml ine workflows, improving overall e‡ficiency ‡or the sales team.