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Malt Strategy
Ana PitarchAP

Ana Pitarch

Digital Marketing | Full-stack marketer

€300/day
Barcelona, ES
8-15 years
Growth Strategy
Email marketing
Social Media Marketing
Branded content
Meta Ads

Average response time: 1 hour

About Ana

I have a degree in Audiovisual Communication and my professional experience (since 2008
working in digital environments) has led me to positions in digital marketing and social media.
I have worked in multidisciplinary environments where I have developed and implemented
the digital marketing strategy and communication plan end to end or with agency support. I
consider myself a creative person, “team player” and easy to adapt to changes.

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Can work on-site
Barcelona (up to 50km)

Experience

  • Naguisa
    Digital Marketing Director
    FASHION AND COSMETICS
    January 2022 - January 2024 (2 years)
    Barcelona, Spain
    - Implement, develop and execute marketing automation campaigns in order to increase e-Commerce conversion rate.
    - Define and execute digital marketing strategy and communication plan
    - Google Ads, META Ads and Pinterest Ads campaigns with sales, traffic and lead generation objectives.
    - Performance analysis (ROI, CPL, CR, CPA) and optimization
    - Loyalty and retention strategies with email marketing (Mailchimp & Connectif) e-Commerce management (Prestashop)
    - Content creation: blog and social media
    E-commerce Prestashop Marketing Automation
  • Engel&Völkers
    Acquisition Marketing Team Lead
    REAL ESTATE
    January 2021 - January 2022 (1 year)
    Barcelona, Spain
    - Develop digital marketing strategy for lead acquisition (B2B2C and B2B) using Google & Meta Ads, Programmatic and Email
    - Content creation for Sales and Customer Success teams
    - Budget planning and controlling KPI analysis (CTR, CPL, CR) and reporting
    - Website development by identifying insights (data analysis and user feedback).
    - Landing pages and A/B testing with Unbounce
    - Definition of user personas
    - Sales enablement
    Product Marketing Lead nurturing Captación de clientes Google Analytics Google Ads
  • imagin (CaixaBank)
    Marketing Project Manager
    BANKING AND INSURANCE
    January 2016 - January 2021 (5 years)
    Barcelona, Spain
    - GTM strategy for credit products as credit card and loans
    - Campaigns creation and execution with app download and sales goals (Meta, Google)
    - In 2020, launch of imagin (AKA imaginBank) with a newvalue proposition and branding.
    - Content management for imagin's social networks (@imagin) and influencer collabs.
    - Benchmark and market trends analysis KPI analysis, optimization and reporting to CMO
    Google Ads Google Tag Manager Content marketing Growth Strategy Social Media Marketing
Check out Ana's experience

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Education

  • Master in Institutional and Business Communication
    UAB (Universidad Autónoma de Barcelona)
    2010
    Master in Institutional and Business Communication
  • Audiovisual Communication Degree
    UAB (Universidad Autónoma de Barcelona)
    2007
    Audiovisual Communication Degree

Skill set

Google Ads
Google Analytics

Categories