About Ana Paula
Muchas empresas crecen… pero no generan rentabilidad.
O crecen, pero enfrentan tensión constante de liquidez.
Intervengo en esos momentos críticos.
A través de una metodología estructurada de diagnóstico financiero, identifico las verdaderas causas de la pérdida de margen, desorden en capital de trabajo y decisiones basadas en información incompleta.
Mi trabajo no es solo analizar cifras históricas.
Diseño e implemento Sistemas de Información Financiera que funcionan como un GPS estratégico: permiten anticipar, decidir y gobernar el negocio con claridad.
Estructuro:
• Arquitectura de reporting ejecutivo
• Marcos de KPIs alineados a estrategia
• Modelos de control de liquidez y rentabilidad
• Sistemas de información para Dirección y Consejo
Trabajo con equipos directivos que necesitan transformar datos dispersos en decisiones estratégicas sostenibles.
Porque sin un sistema financiero sólido, el crecimiento es solo velocidad sin dirección.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Valencia (up to 50km)
Experience
- MastercardRegional Chief Financial Officer /BANKING AND INSURANCEMay 2023 - June 2025 (2 years and 1 month)Mexico• • Full regional P&L responsibility and strategic finance partner to regional leadership.• • Responsibility for financial strategy, budgeting, forecasting, performance management and governance.• • Optimization of long-term client contracts, improving margins by +10% through IRR and profitability restructuring.• • Leadership of regional investments, ROI analysis and capital allocation decisions.• • Led post-acquisition M&A integration in Mexico in close coordination with corporate M&A teams, covering financial, operational and organizational dimensions.• • Subsequently coordinated the full divestment process of the acquired entity.
- RabbitChief Financial Officer (CFO)RETAIL (SMALL BUSINESS)January 2021 - April 2023 (2 years and 3 months)Mexico• • Executive responsibility for finance, controlling, treasury and performance management in a high-growth scale-up environment.• • Led capital raising processes with venture capital funds and family offices; strategic partner to investors.• • Designed a 3-year organizational maturity roadmap with Deloite and led its execution across finance, operations and technology.• • Enabled rapid expansion: 10 regional offices and distribution centers launched in 18 months.• • Increased gross margin from 18.5% to 23% and reduced inventory days from 120 to 75.• • Implemented NetSuite ERP, significantly improving data integrity and financial controls.
- Viña Concha y Toro | International Wine Industry GroupFinance and Operations DirectorAGRICULTUREJanuary 2012 - January 2021 (9 years)Mexico• • Full P&L ownership, including finance, supply chain, treasury and internal control.• • Led multicultural teams across multiple countries.• • Implemented Bain & Company commercial strategy, achieving 10% annual growth with 98.5% service level.• • Doubled business volume within five years while maintaining corporate profitability targets.• • Coordinated multi-country supply chain operations (Chile, Argentina, USA, Italy).• • Increased operating margins from 7.5% to 10.5% through portfolio optimization and cost management.
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Education
- ADETecnológico de Monterrey2002Especialidad en Finanzas Corporativas
- Diploma in Project ManagementUniversity of Toronto2012Diploma in Project Management
Certifications
- Innovación EstratégicaESADE2020