Ana Herrera

• Financial Planning & Budgeting: Develop and monitor annual budgets, financial forecasts, and cash flow projections to ensure the profitability and sustainability of all salon locations.

• Revenue & Cost Management: Track revenue streams (services, retail sales, memberships, promotions) and control operating costs, ensuring optimal allocation of resources while maintaining service quality.

• Payroll & Compensation Oversight: Manage payroll processes, commission structures, and incentive plans for stylists and staff, ensuring accuracy, compliance, and alignment with company policies.

• Financial Reporting & Analysis: prepare timely monthly, quarterly, and annual financial reports, providing insights into salon performance, profitability per location, and opportunities for improvement.

• Systems & Process Improvement: Implement and optimize financial systems, POS integrations, and reporting tools to improve accuracy, efficiency, and decision-making across multiple branches.

• Strategic Business Support: Partner with salon operations and senior leadership to evaluate expansion opportunities, pricing strategies, vendor negotiations, and investment decisions.

Spearheaded the development and leadership of the HR Department focusing on Compensation, Culture, and Organisational Transformation for 5,500 employees across the Caribbean and Latin America. Oversaw financial forecasting and budgeting for staff costs while delivering comprehensive monthly reports to the Board and formulating a 5-year strategic plan. Designed and implemented a Talent & Cultural Health strategy aimed at cultivating a high-performing workforce. Championed the Compensation & Benefits strategy and policies, effectively deployable across 24 countries. Managed a Shared Service HR Team comprising both virtual and on-site teams to enhance service delivery. Engineered financial modelling to standardise reporting across the finance department concerning People Costs. Conceptualised a virtual KPI dashboard tailored for Board-level reporting, enhancing visibility into HR metrics. Conducted an impact review of Staff Cost Opex to ensure profitability deliverables were met. Orchestrated an organisational transformation initiative to optimise team sizing and support business growth. Revamped the organisational structure of the HR department through process automation and the establishment of virtual teams. Optimised ERP systems for improved functionality. Supported the creation of business cases for new opportunities and cost optimisation projects. Implemented an HR systems platform to manage the employee lifecycle effectively.

• Led the Risk Management team in Guatemala alongside US Financial Consulting efforts directed towards external vendors.

• Conducted comprehensive analyses of processes to pinpoint areas ripe for improvement in both frontline work delivery and upper management. Devised and executed projects aimed at enhancing efficiency within company practices and processes, subsequently overseeing their handover.

• Formulated and adhered to timelines to guarantee timely project delivery as per projections.

• Mentored leadership selection and development initiatives to ensure smooth project transitions.

• Compiled and analysed statistics and data from supporting departments such as Finance, Recruitment, Human Resources, and Technology.

• Identified trends while providing actionable solutions for short-, medium-, and long-term challenges.

• Re-engineered processes in alignment with best-in-class practices and cost-conscious principles.

• Evaluated results achieved and assessed factors impacting performance across the entire region.

• Presented alternative client solutions based on data analysis and observed common practices.

• Guided the reporting team for the Americas across Guatemala, the USA, and India.

• Provided FP&A consulting to multinational corporations to streamline Forecast, Budget, and process automation and consolidation.