Description

Hi all!

With over 25 years of experience in digital product and service design, I bring a proven track record of leading multidisciplinary teams, driving user-centered strategies, and creating impactful digital experiences that align with business objectives.

In my most recent roles, I have led design teams across e-commerce, SaaS, and large-scale digital transformation initiatives. My work has combined product design and UX research, shifting agile methodologies toward discovery to foster experimentation and achieve measurable improvements in key business metrics such as conversion rates and revenue. I have also guided major redesigns of customer experiences, created and scaled design systems applied globally, and collaborated with international teams to unify solutions across multiple markets.

Throughout my career, I have consistently focused on fostering team growth, ensuring design excellence, and embedding design strategy into organizational decision-making.

What excites me about this opportunity is the chance to leverage my expertise in strategic design leadership to contribute to a company’s growth and innovation while creating meaningful impact for users. I am particularly motivated by roles where I can help improve people’s lives, as I see a strong alignment with my background and passions.

I would welcome the opportunity to discuss how my experience and vision can contribute to your team’s continued success. Thank you for your time and consideration.

Sincerely,

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Decathlon Spain
Senior Design Lead
October 2022 - May 2025 (2 years and 7 months)
San Sebastián de los Reyes, Spain
During this time, I have le d the e-commerce team in Spain, focusing on both product design and UX research profiles. I enhanced the existing agile methodology, which was primarily delivery-oriented, by shifting the focus towards discovery. As a result, we improved the insights that we brought to experimentation, leading to an increase in the conversion rate across various parts of the funnel and the average revenue per user (ARPU) through the new membership program. Additional ly, we successfully completed the redesign of the user experience with the new brand and col laborated with the international team to unify e-commerce solutions on a global scale (47 countries with digital commerce).

My role involves guiding the team towards greater autonomy within their e-commerce squads, mentoring them in processes, and supporting their growth as designers. Additional ly, I assist them in identifying insights and listening to users to drive product improvement and growth. I also oversee the quality of design contributions to ensure the achievement of both product and business objectives.
Agile method Product design lead Help for transformation into a product
Solera inc.
UX/UI Lead
August 2021 - October 2022 (1 year and 2 months)
Alcobendas, Spain
Design management in projects with international teams (S olera is in more than 88 countries). Design of AI module for the detection of accidents in workshop SAAS, reducing response and execution time. Subscriptions increased and churn was reduced. Management in the creation of the DS for all Solera digital products (more than 400). Promoter of the benefits of the DS in the company s strategies in different teams in EMEA. Strategy for the evolution of the Design system and its application in the product in the change of Brand at a global level. Responsible for the growth of the design team in the EMEA HUB in quality, design skil ls and experience.
Product design lead Design Systems Lead Agile method Leading design Teams Product mentor
Banco Santander España
UX/UI Lead
June 2017 - August 2021 (4 years and 2 months)
Madrid, Spain
Complete redesign of the new public website (www.bancosantander.es) to adapt the change of CMS to a new improved experience for the sale of the Bank s products and services in Spain. The objectives were focused on the CR of the Become a Customer process.
Team management and design, supervising the visual and experience work of the Business, Office and ATM and Central Services projects in the Bank s UXLAB
Leading design Teams Help for transformation into a product Agile method Product design lead Design Delivery Manager