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Amine ChennaouiAC

Amine Chennaoui

Digital Marketing Specialist

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

About Amine

Hi I am Amine,

I am Amine, a 6 year demonstrated Digital Marketing Manager.

I have established skills to understand and act toward the needs of the client and his customers (B2B/B2C), online advertisers and publishers. I am also able to manage dozens of campaigns at scale, with specific performance metrics and KPI's.

I use to manage small and comfortable budgets in Paid Media Performance Strategies and networks within high ROI targets. As long as the business is profitable, I can manage 500 to M.K € weekly through Google Ads (Search, Display, Gmail and Youtube) but also Facebook Business Manager, premium DSP's and Affiliation Ad-networks.

This is how I work:

I will structure your campaign with as many campaigns and ad groups as needed for your specific business in order to reach optimal performance.

1. I willl take a look at your whole Google Ads account structure.
2. I will create and target your campaigns to reach the right audience.
3. I will make a tailored action plan for you, so that you can continue on your own afterwards.
4. I will go the extra mile to ensure the highest performing campaign setup.

Languages I can work with: French, Spanish and English.

Looking forward hearing back from you.

Amine
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • TELECOMING
    Display & SEM | Digital Marketing Specialist
    January 2022 - Today (4 years and 5 months)
    Madrid, Spain

    - Analyze campaigns through performance data and KPIs.
    - Competitive intelligence and knowledge of best practices.
    - Campaigns optimizations according to business development objectives.
    - Fine management of online costs according to results and markets.
    - Creative recommandations acoording to targeted Buyers Persona and placements.
    - Acquisition flows improvement following restrictive guidelines.
    - Launch and scale PPC campaigns across EMEA with profitability objectives.
    - Working in AGILE project management environment.
  • Mondia Group
    Performance Campaign Manager - Digital Paid media
    September 2020 - December 2021 (1 year and 3 months)
    Madrid, Spain

    - Managing Value Added Services Monetisation in SE-MENA-SSA-NECE LATAM :
    - Campaign consultancy and strategic planning: detailed media plan and a list of goals and KPIs to go after daily, weekly and monthly.
    - Create a reporting system and dashboards based on goals and KPIs.
    - PPC media buying : implementing, monitoring and optimizing campaigns in Google Ads (Search, Display, Gmail and youtube), Social Medias (Facebook, Instagram, Tiktok, Twitter), premium DSP's (Smadex, Appreciate, Bucksense, Startapp, Eskimi, etc) but also Ad-exchanges and partnership business models.
    - Data analysis (Google Analytics, Looker, Data Studio, etc), identification of key traffic acquisition KPIs and metrics.
    - Improve the acquisition, lead generation and remarketing flows to bring the best experience to the user.
    - Work closely with Operation team to detect and fix technical issues.
    - Work with designers, copywriters and video editors to create and constantly optimise high performing creative materials (ad copy and design, video ads and landing pages).
    - Perform A/B testing on all aspects of the campaigns to ensure high performance.
    - Keep up to date on the latest changes and new trends within the industry in addition to competitor research and analysis.
    - Create reports such as weekly and monthly metrics and pitch decks to present campaign performances to the stakeholders.
  • Digital Virgo | Marketing Digital à la Performance
    International Traffic Manager | Online Advertising
    November 2017 - September 2020 (2 years and 10 months)
    Madrid, Spain
    Traffic Acquisition and content monetization on carrier billing in AMEA for a VAS Advertiser:
    - Planning, developing, implementing and managing networks and paid campaign overall traffic acquisition strategy (SEM)
    - Media buying on search and display advertising platforms like Google Ads, DV360, Facebook Business Manager, premium DSPs and Affiliation.
    - Data analysis (Google Analytics, etc), identification of key traffic acquisition KPIs and metrics
    - Managing CPC/CPM investments on DSP Platform and Ad-exchanges
    - Participation in continuous improvment of creatives and landing pages
    - Setuping and runing AB-testings (Google Optimize, etc)
    - Business development : Ad networks affiliation management and tracking setup.

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Education

  • Maîtrise, Administration Économique et Sociale
    Université Paul Sabatier (Toulouse III)
    2012
    Maîtrise, Administration Économique et Sociale
  • Licence, Sciences Humaines Sociales - Administration Economique et Sociale mention Information-Communication
    Université Toulouse 1 Capitole
    2010
    Licence, Sciences Humaines Sociales - Administration Economique et Sociale mention Information-Communication

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