About Amine
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- TELECOMINGDisplay & SEM | Digital Marketing SpecialistJanuary 2022 - Today (4 years and 5 months)Madrid, Spain- Analyze campaigns through performance data and KPIs.- Competitive intelligence and knowledge of best practices.- Campaigns optimizations according to business development objectives.- Fine management of online costs according to results and markets.- Creative recommandations acoording to targeted Buyers Persona and placements.- Acquisition flows improvement following restrictive guidelines.- Launch and scale PPC campaigns across EMEA with profitability objectives.- Working in AGILE project management environment.
- Mondia GroupPerformance Campaign Manager - Digital Paid mediaSeptember 2020 - December 2021 (1 year and 3 months)Madrid, Spain- Managing Value Added Services Monetisation in SE-MENA-SSA-NECE LATAM :- Campaign consultancy and strategic planning: detailed media plan and a list of goals and KPIs to go after daily, weekly and monthly.- Create a reporting system and dashboards based on goals and KPIs.- PPC media buying : implementing, monitoring and optimizing campaigns in Google Ads (Search, Display, Gmail and youtube), Social Medias (Facebook, Instagram, Tiktok, Twitter), premium DSP's (Smadex, Appreciate, Bucksense, Startapp, Eskimi, etc) but also Ad-exchanges and partnership business models.- Data analysis (Google Analytics, Looker, Data Studio, etc), identification of key traffic acquisition KPIs and metrics.- Improve the acquisition, lead generation and remarketing flows to bring the best experience to the user.- Work closely with Operation team to detect and fix technical issues.- Work with designers, copywriters and video editors to create and constantly optimise high performing creative materials (ad copy and design, video ads and landing pages).- Perform A/B testing on all aspects of the campaigns to ensure high performance.- Keep up to date on the latest changes and new trends within the industry in addition to competitor research and analysis.- Create reports such as weekly and monthly metrics and pitch decks to present campaign performances to the stakeholders.
- Digital Virgo | Marketing Digital à la PerformanceInternational Traffic Manager | Online AdvertisingNovember 2017 - September 2020 (2 years and 10 months)Madrid, SpainTraffic Acquisition and content monetization on carrier billing in AMEA for a VAS Advertiser:- Planning, developing, implementing and managing networks and paid campaign overall traffic acquisition strategy (SEM)- Media buying on search and display advertising platforms like Google Ads, DV360, Facebook Business Manager, premium DSPs and Affiliation.- Data analysis (Google Analytics, etc), identification of key traffic acquisition KPIs and metrics- Managing CPC/CPM investments on DSP Platform and Ad-exchanges- Participation in continuous improvment of creatives and landing pages- Setuping and runing AB-testings (Google Optimize, etc)- Business development : Ad networks affiliation management and tracking setup.
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Education
- Maîtrise, Administration Économique et SocialeUniversité Paul Sabatier (Toulouse III)2012Maîtrise, Administration Économique et Sociale
- Licence, Sciences Humaines Sociales - Administration Economique et Sociale mention Information-CommunicationUniversité Toulouse 1 Capitole2010Licence, Sciences Humaines Sociales - Administration Economique et Sociale mention Information-Communication