Alvaro Fontan De La Hoz

Revenue

Led the global implementation and adoption of five digital solutions across 25+ countries, enabling Sales, Asset Management and partner-facing teams to manage and monetize a €2B+ financed asset portfolio more effectively, improving commercial decision-making and sales execution. Drove revenue enablement through digital platforms, including the launch of a global auction e-commerce solution that generated €25M+ in sales and €2.5M+ in revenue, directly supporting asset resale, pipeline acceleration and partner-led commercial outcomes. Acted as a strategic partner to Sales and Commercial leadership, working closely with C-level executives, regional sales teams, partners and product owners to scale revenue-driven initiatives, strengthen partner ecosystems and enhance customer experience across markets. Optimized end-to-end commercial and operational workflows through automation and process improvement, increasing adoption of digital tools, accelerating deal execution, and enabling sales teams to focus on higher-value customer and partner engagement. Supported and executed the global rollout roadmap, aligning regional go-to-market priorities, advisory initiatives and partner programs, while applying change management best practices to ensure smooth adoption, risk mitigation and long-term business growth.

Owned global affiliate and media partnerships, managing relationships with top publishers and affiliate networks across Europe, UK, US and APAC. Drove international expansion by launching white-label commerce platforms in the US and key markets, onboarding 300+ brands. Increased commercial performance through data-driven optimization, improving conversion rates and CPA, and accelerating multi-market revenue growth. Closed €150K+ in fixed-fee commercial deals with non-couponing retailers, diversifying revenue streams and strengthening long-term partnerships. Acted as a strategic advisor to publishers and partners, aligning media strategy, monetization models and GTM execution.

Executed digital marketing campaigns that increased brand reach and customer acquisition, contributing to a €10M+ annual business portfolio. Managed multi-market advertising budgets of €200K+, optimizing paid media strategies to maximize engagement and ROI.

Expanded strategic partnerships and client acquisitions, driving a 20% increase in revenue growth within key accounts.