Description

10 years of experience in transforming complex business questions into clear and actionable strategies through research and insight. As a Market Research Lead, I am experienced in designing and leading studies that support strategic decision-making, using robust methodologies to analyze market dynamics and consumer behavior. My expertise relies on customer segmentation, KPI analysis, and competitor benchmarking, helping organizations align their decisions with real market needs. With a background in both research agencies and internal teams, I bring a full perspective to the insight lifecycle, from data collection to strategic consulting and impact measurement.

Languages

Spanish
Native or bilingual
French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

Freelance
Freelance market researcher & consultant
RESEARCH
October 2025 - Today (8 months)
Madrid, Spain
Currently working as an independent researcher and consultant, supporting the Global Insights team at Inter IKEA Group as my primary client.
Strategic Insights Customer Insights Sampling Briefing Quantitative Analysis
Freelance
MASTERCLASS' SPEAKER
EDUCATION AND E-LEARNING
January 2017 - January 2025 (8 years)
Madrid, Spain
Speaker in subjects related to research methodology:
In the Master in Social Sciences' research (Universidad Complutense de Madrid)
In the Sociology Degree (Universidad Complutense de Madrid)
Incompany
Market Research & Competitive Analysis Market Research Consultancy Consumer Insights Briefing
ThePowerEducation
MarketResearchLead
EDUCATION AND E-LEARNING
December 2024 - June 2025 (6 months)
Madrid, Spain
My role was to translate business needs into analytical solutions and concrete recommendations to support strategic decision-making.

Functions:
- Redisigned CRM, reducing 67% the variables to complete.
- Designed tracking dashboards to monitorize commercial performance.
- Led B2B researches impacting sales strategy across the markets.
- Defined and tracked KPIs, identifying optimization opportunities.
- Conducted customer segmentation and profiling, enabling more precise targeting.
- Presented findings to executive teams and board-level stakeholders, influencing decisions in customer engagement strategies.