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Alfonso Sierra BenayasAS

Alfonso Sierra Benayas

Management Consultant

€250/day
Madrid, ES
8-15 years

Average response time: 1 hour

About Alfonso

Salesforce, Project Management, and Financial consultant with experience helping organisations improve processes, optimise systems, and make better business decisions. I support teams part-time (10–20h/week) with Salesforce administration, workflow design, project coordination, and financial analysis to drive clarity, efficiency, and results.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Allianz
    Salesforce Project Manager
    September 2023 - Today (2 years and 9 months)
    Madrid, Spain
    • Led the end-to-end delivery of Salesforce initiatives across multiple business units, ensuring alignment with commercial, IT, and security requirements.
    • Implemented AI-driven automation using Salesforce Agentforce, reducing manual workload and increasing operational efficiency.
    • Integrated data from multiple internal systems to create a unified 360º Customer View, improving customer insights and supporting data-driven decision-making.
    • Planned and managed the full budget lifecycle for Salesforce deployments, keeping projects within approved thresholds and achieving an estimated 15% cost reduction.
    • Successfully deployed Single Sign-On across the organization within three months, improving user experience and reducing authentication-related support tickets.
    • Conducted user trainings, created implementation guidelines, and managed change-management communications to drive adoption of new Salesforce capabilities.
    • Identified system improvements, prioritized feature enhancements, and coordinated the resolution of bugs with technical teams.
    • Collaborated with cybersecurity, infrastructure, and architecture teams to ensure all deployments complied with Allianz security and data standards.
    • Built dashboards and reports to track project KPIs, system usage, and adoption metrics, supporting leadership decision-making.
    Salesforce Communication Project Management Microsoft Powerpoint Microsoft Excel
  • KPMG
    Manager in Financial Services (Transfer Pricing)
    October 2013 - August 2021 (7 years and 10 months)
    Madrid, Spain
    • Managed and delivered transfer pricing projects for multinational clients across industries, analyzing intercompany transactions such as loans, services, royalties, and product flows.
    • Built financial models to assess profit allocation scenarios, evaluate pricing policies, and quantify tax impacts—supporting clients in achieving up to 50% tax savings.
    • Conducted benchmarking studies using databases such as Thomson Reuters Eikon, Bloomberg, S&P Capital IQ, and Orbis to determine arm’s-length interest rates, margins, and comparable transactions.
    • Led TP workstreams in M&A due diligence, including the €630M acquisition of a Spanish leisure park operator, analyzing intercompany financing, services, and valuation implications.
    • Advised CEOs, CFOs, and COOs from 10+ multinational groups, redesigning intragroup pricing structures to improve tax efficiency and operational alignment.
    • Prepared comprehensive TP documentation and reports compliant with OECD guidelines, defending analyses before tax authorities when required.
    • Performed valuations of IP, business units, and financing arrangements using DCF, comparable transactions, and royalty-relief methods.
    • Automated TP models and standardized deliverables, reducing repetitive work by 30% and improving accuracy across project outputs.
    • Supervised and trained junior consultants, coordinating team workflows and ensuring high-quality, on-time client delivery.
    • Analyzed industry trends, financial statements, value chains, and operating models to support strategic recommendations for global tax structures.

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Education

  • Master in Business Administration (MBA)
    IESE Business School
    2023
  • Master in Tax
    IE
    2013

Skill set

Categories