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Alexis Cascales Salazar

Consultor Digital Analytics

Can work in or around Madrid

  • 40.4167
  • -3.7036
4 projects (4 ratings)
1 recommendation
  • Suggested rate €240 / day
  • Experience 2-7 years
  • Response rate 65%
  • Response time 12 hours
Propose a project The project will begin once you accept Alexis's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Alexis's quote.

Location and workplace preferences

Location
Madrid, España
Can work onsite in your office in
  • around Madrid and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Biotech
  • Retail (Small Business)
  • Consulting & Audits
  • E-commerce
  • Education & E-learning
+4 autres
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Fluent

  • Spanish

    Native or bilingual

Categories

Skills (24)

Alexis in a few words

alexiscascales.com

I´m Alexis Cascales, Digital Analytics consultant.

More than five years of experience in the field of Digital Marketing.
The main qualities that define me would be that I’m a proactive and self-taught person.

On that subject, 5 years ago I was immersed in a new experience of creating a start-up.
It was called Muser and our main goal was to create a community to share and stream music so that independent artist could be known and actually get to live from doing what they love. In the start- up I was in charge of the Digital Marketing and Analytics.

In these last three years, being part of Accenture, I have been involved in projects of Implementation of Data Management Platform, Migration of Tag Manager System, Digital Analytics, User Engagement and Data Visualization for clients in IBERIA and Latin America in industries such as Telecommunications, Digital Media and Banking.

Hands-On with
Adobe Analytics, Google Analytics, Google Firebase, Google Tag Manager, Adobe DTM, Adobe Launch, Salesforce Audience Studio, Microsoft Power BI, Google DataStudio, Datorama, Appsflyer, Adobe Campaign Standard, Swrve, Google Ads, Google Campaign Manager, Google Ad Manager (DFP)

Experience

ADNTRO GENETICS SL

Biotech

Digital Analytics & Digital Marketing  - As a freelancer

September 2020 - September 2020

►Digital Analytics Strategy
- Recoger comportamiento del usuario con Google Analytics
- Dashoboard & Reporting
►Digital Marketing
- Creación de campañas de Marketing
- Google Ads (SEM, Display)
- Facebook Ads
- Introducción de Pixels para recoger comportamiento de usuario en las plataformas de Marketing para optimización de campañas
Google Tag Manager Firebase Google Ads Google Analytics Data Visualization Facebook Marketing Google Data Studio

DIGNITAE FORMACION S.A.U. (NEW HORIZONS MADRID)

Googlee Analytics for Firebase Trainer  - As a freelancer

June 2020 - June 2020

Preparación de formación para 16 alumnos sobre la herramienta de medición de apps Firebase enfocado a analítica y marketing
Google Tag Manager Firebase Marketing digital Mobile Marketing Google Analytics Data Visualization App Marketing Google DataStudio

Accenture - ACCENTURE ORGANISATION

Consulting & Audits

Digital Analytics & MadTech

June 2017 - Today (5 years and 7 months)

► Implementación DMP (Salesforce Audience Studio)
► Herramientas de medición Web y App (Google Analytics, GTM, Tealium, etc.)
► Data Visualization (Datorama, DataStudio, Power BI)
► Estrategias de Negocio y Marketing
Web analytics Google Analytics App Marketing Google Tag Manager Adobe Analytics Firebase Digital Marketing Salesforce Google Data Studio

DiamondFans SL (Muser)

Entertainment & Leisure

Digital Analytics Manager & Co-Founder

April 2014 - February 2017 (2 years and 9 months)

► Analítica Web
► SEO
► SEM
► Social Ads
► Emailing
Google Analytics Web analytics Google Data Studio Google AdWords SEO SEM SEMrush Mailchimp Email marketing

Valydo

Consulting & Audits

Digital Analytics Adviser  - As a freelancer

March 2017 - Today (5 years and 11 months)

Google Analytics Web analytics Google Data Studio Google AdWords Adobe Analytics SEO SEM

4 projects on Malt

(4 ratings)

Morgan - ADNTRO GENETICS SL

30/12/20

Una gozada trabajar con Alex; responsable y con un trato muy agradable. Highly recommended!

Morgan - ADNTRO GENETICS SL

11/11/20

Un placer trabajar con Alexis - Profesional, dedicado, educado... Seguimos trabajando con el.

Morgan - ADNTRO GENETICS SL

29/09/20

Un placer trabajar con Alexis!

Andrea - DIGNITAE FORMACION S.A.U. (NEW HORIZONS MADRID)

19/06/20

Un gran profesional. No solo ha demostrado conocimientos y compromiso, si no que en una área más novedosa para el (la formación) ha demostrado grandes dotes pedagógicas. Encantados de su trabajo y deseando poder continuar colaborando con él.

Adán González López - ADNTRO GENETICS SL

10/1/2020

Un gran profesional. Nos ofrece asesoramiento con la parte de analytica de adntro.com y desde que ha llegado por fin podemos interpretar datos. En concreto yo me he comunicado con el para añadir los eventos a la plataforma y ha sido un lujo en cuanto a la claridad de de donde tiene que ir cada cosa. Gracias Alexis!

Education

  • Especialización en Analítica, Optimización y Web 2.0

    Escuela de Negocios y Dirección

    2017

  • Marketing Digital, Branding y Analítica Web

    Mckinsey + Incyde (Cámara Comercio)

    2016

    ► Estrategia de Marketing
    ► Estrategia Digital
    ► SEO: Search Engine Optimization
    ► SEM: Search Engine Marketing
    ► Display Marketing
    ► Social Media: Redes Sociales, Gestión, Reputación y Análisis
    ► Branding Personal
    ► Branding Corporativo y Comunicación Corporativa
    ► Analítica, Métricas y Conclusiones

  • Grado en Ingeniería Mecánica

    Universidad Europea de Madrid

    2014

    Proyecto Fin de Grado "Processing and mechanical properties of mullite and mullite-alumina composites reinforced with carbon nanofibers" - Sobresaliente (9)

Certifications