Description

Product Lead & Senior Product Manager with 10+ years shaping digital products across startups and scaleups in Europe & US. Built and scaled consumer and SaaS platforms from 0→1 to millions of users, combining customer obsession, data-driven decision making, and simple, effective UX.

Highlights:

- 0→1 builder: Prototyped and launched Bliq’s passenger app in 3 months, scaled to 1.1M+ users in Germany & Poland.

- Subscription growth: Designed and optimized paywalls, trials, and monetization models at Bliq, Passion.io, Playamedia, and NeuralCam.

- Customer activation & retention: Redesigned onboarding at Bliq → +400% CVR and +88% search-to-trip conversion.

- AI/ML products: Shipped NeuralCam (computational photography, ML) → millions of downloads and top App Store rankings.

- Stakeholder & cross-team leadership: Led product squads and collaborated with founders, engineers, and design teams to drive funding rounds (€10M+) and ARR (€3.4M in first year).

I thrive in ambiguous environments where customer problems aren’t yet solved, and my goal is to turn scrappy prototypes into scalable products that create lasting value.

Featured in WIRED, VentureBeat, The Next Web, and Product Hunt (#1 Product of the Day) for AI-driven product work.

Industry field of expertise

Languages

English
Native or bilingual
Romanian
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Alicante (up to 50km), Barcelona (up to 10km), Madrid (up to 10km), Valencia (up to 10km), Málaga (up to 10km)

BLIQ,
Product Manager, Subscription-based Dating Marketplace
September 2022 - September 2025 (3 years)
Berlin, Germany
Drove Bliq's product strategy while building a Rideshare Marketplace to compete with Uber, Bolt, FREENOW in the EU market. Led the company's pivot to a passenger-focused business, shipping 0-1 products, features and platforms used by 1.1M users while leading product development for mobile apps: payments, subscription, conversion and retention features.
• Built the Bliq aggregator app MVP 0→1 in 3 months, achieving a low-cost growth lever while preparing for launching rideshare services in EU markets.
• Designed Bliq PRO, a passenger subscription concept to monetize riders beyond commissions, positioning it as a mobility membership with perks and rewards ○ Led pricing research (using tools like Van Westendorp WTP) in Berlin, identifying optimal price point ○ Planned feature bundles (cashback, ride credits, loyalty packs, fixed-price guarantees, advanced reservations) mapped to rider needs and retention triggers.
• Owned experimentation framework (Firebase Remote Config + Amplitude) to improve mobile funnel KPI across activation, repeat trips and LTV
• Launched Wallet Top-Up functionality as a liquidity lever: pulling rider cash forward and offsetting rising driver bonuses. ○ Increase of 121% in searches and 113% in orders for adopters ○ Increase trips by 61% with a 26% increase in spend per trip
• Improved Onboarding UX to facilitate easier payment UX and increasing search-to-trip conversion. ○ Increase of 400% for install-to-account creation CVR ○ Improved search-to-trip conversion by 88% and retention by 52%
• Built and managed Product team (1 researcher, 2 senior designers) and hired 10+ cross-functionally during scale-up.
User Experience Design Product management
PASSION.IO,
Product Manager, Creator Mobile Apps (Subscription SaaS)
April 2021 - April 2022 (1 year)
Berlin, Germany
Managed the end-to-end product lifecycle for a no-code SaaS platform enabling creators and entrepreneurs to launch branded mobile apps and monetize via subscriptions, courses and communities. Led initiatives to improve onboarding, app-building UX and payment features, driving higher activation and revenue, achieving a 3x MRR and 5x MAU during tenure.
• Designed and tested new subscription models for creators, including tiered offerings and bundled services.
• Improved mobile app-builder flow, reducing time-to-publish by streamlining onboarding and Apple/Google reviews. ○ Time-to-publish reduced from 30 days to 7 days.
• Partnered with growth and success teams to optimize creator funnel, increasing paid plan conversions. ○ Achieved 3x MRR and 5x MAU during tenure.
• Coordinated cross-functional sprints with engineering, design and support to deliver key features on time.
NEURALCAM,
Product Manager, AI Camera Apps & Creator Marketplace (B2C
April 2019 - April 2021 (2 years)
Cluj-Napoca, CJ, Romania
Led product strategy and delivery for a portfolio of AI-powered camera apps with millions of downloads, each monetized via subscription / one-time pay. Managed the startup's roadmap across night photography, smart video capture and AI enhancement features, focusing on user growth and retention. Launched NightMode on the iPhone before Apple did.
• Designed and optimized subscription funnels across three core products, increasing installs and conversion to paid.
• Oversaw major releases for iOS, introducing real-time AI filters, low-light mode enhancements and in-app editing tools. ○ Achieved a personal-editing-style model training time of 24 hours for AI editing LLMs running on-device. ○ Worked with Photography influencers and micro-influencers (10k → 2mil followers).
• Ran A/B tests on pricing and onboarding flows, directly lifting LTV and recurring revenue.
• Led marketing efforts for ASO and creative campaigns to improve organic installs and paid acquisition ROI.