Skill set
Top skills
Additional skills (37)
Alexandru in a few words
🤝 For the past three years I've been empowering product teams in improving B2C & B2B SaaS products in e-commerce, aviation and digital reality. With a diverse background in Product Design and Architecture, I solve user problems and craft intuitive, accessible, and data informed digital experiences. I embrace simplicity in design, turning complex challenges into seamless solutions from concept to launch.
Experience
- BuyapowaProduct DesignerFebruary 2023 - February 2024 (1 year)London, United KingdomBuyapowa is B2B2C SaaS reward marketing platform allowing brands such as HSBC, Vodafone or Red Bull to build and manage their referral, affiliate, and incentive marketing programs.• Identified and resolved pain points in campaign creation and publication to improve user experience, including simplifying copy and content. This achieved a 35% reduction in usability support tickets, saving £1.3k a month in labour costs.• Crafted a reward payout dashboard, providing users with in-depth analytics on campaign performance over time. Visibility of this performance enabled customers to better manage their campaigns, increasing 30 day retention and ARR by £60k.• Rebuilt the reward fulfilment experience, surfacing tracking of reward redemption to customers. Self serving this allowed independent investigations of user queries, decreasing support tickets by 20%.• Led the evolution of an in-house design system to implement UI & UX best practices, consistent branding, responsive layouts and WCAG 2.0 AA compliance with shared components.• Utilised storytelling to build buy-in with stakeholders navigating trade offs between feature enhancements and feasibility, collaborating to understand key priorities and maintain alignment.• Enhanced campaign functionality to support multiple use cases through API integrations, expanding the reward offering for customers. This enabled over 2,500 reward types for new campaign creation.• Refined user-centered research processes, including introducing Maze usability testing for faster insight. Utilised rapid prototyping in Figma to validate designs, and get feedback on engineering feasibility.• Facilitated design thinking workshops, user journey mapping and concept sketching. Leveraged agile methodologies and collaborated with cross functional teams. Demonstrated pragmatism and flexibility throughout ideation process
- Bliss AirwaysProduct DesignerDecember 2021 - January 2023 (1 year and 1 month)London, UKFreelance at an Airline booking provider, web experiences, B2C.• Conducted competitive benchmarking, surveys and user interviews to understand needs and pain points in flight booking experiences. Iterations included the elimination of third-party intermediaries and reduced steps to book. This ensured clarity and accessibility, increasing conversion of task completion by 30%.• Carried out UX research, identifying the importance of brand & identify recognition on customer trust. Analysed quantitative data to support data driven design, and recommended ordering of flight search results which reduce time on task by 17% and improved user satisfaction.
- HexagonProduct DesignerJune 2021 - November 2021 (5 months)London, United KingdomFreelance at a Digital reality platform, web experiences, B2B.• Conducted an Information Architecture audit and analysed web usage (using Hotjar) to understand engagement and identify opportunities. Updated user flows with responsive designs that ensured fast load times across screen sizes and device types, which led to a 15% reduction in bounce rates.• Collaborated with the building industry division to surface data at key moments in the web user journey, tailoring the experience to their target audience. This personalisation and clarified value proposition improved lead generation 3x.
2 recommendations
NS
TU
Nikhil Shah and 1 other person have recommended Alexandru
3/23/2025
Working with Alexandru was a real pleasure. His strong work ethic, clear communication and consistent delivery made him a standout on the team. He always keeps the user at the heart of his design process, and it shows in the thoughtful details and the way he approaches every project. He's a fantastic collaborator and his passion for design is contagious, Any team would be lucky to have him onboard. Without hesitation I highly recommend hiring Alexandru.
3/14/2025
Alexandru brings a unique perspective from his architecture background, blending structure and design sense to create thoughtful solutions. He's proactive, great to collaborate with and delivers on time. An absolute pleasure to work with.
Education
- AI for Designers , Human Computer InteractionThe Interaction Design Foundation2025AI for Designers , Human Computer Interaction
- Professional Diploma in UX Design, Web Page, Digital/Multimedia and Information Resources DesignUX Design Institute2021Professional Diploma in UX Design, Web Page, Digital/Multimedia and Information Resources Design
- Professional Practice, Part III, ArchitectureArchitectural Association2020Professional Practice, Part III, Architecture
- MSc Architecture, Part II, ArchitectureWelsh School of Architecture, Cardiff University2019MSc Architecture, Part II, Architecture
- BSc Architecture, Part I, ArchitectureWelsh School of Architecture, Cardiff University2016BSc Architecture, Part I, Architecture