Description

Marketing Analyst at the intersection of performance, product, and growth analytics.

I help teams evaluate marketing effectiveness, partner programs, and complex promotional mechanics to inform budget and scaling decisions.

Strong focus on incrementality and building analytics that drives real business outcomes.

Industry field of expertise

Languages

Russian
Native or bilingual
Spanish
Conversational
English
Conversational

Workplace preferences

Can work on-site

Alicante (up to 50km)

Magnit Market
Data Analyst
E-COMMERCE
August 2022 - April 2026 (3 years and 8 months)
Kazan', Russia
Marketing analytics across performance channels, special projects, and internal promo tools
Analytics for joint programs with banks (CPC, cashback), including scaling and partner economics
Developed analytics for partner programs generating eight-figure monthly GMV with sustainable unit economics
Delivered real-time dashboards for marketing special projects to accelerate decision-making
Drove marketing budget allocation decisions through data-driven insights
SQL Python Apache Airflow Data analysis Clickhouse
Esh Derevenskoe
Data Analyst
E-COMMERCE
January 2022 - April 2022 (3 months)
Dubna, Russia
Identified growth opportunities in orders and revenue to support achievement of 2022 KPI targets
Developed a Power BI dashboard to monitor key marketing department metrics
Evaluated the effectiveness of a joint promotion with a banking partner
Analyzed the existing loyalty program and supported business decisions on its optimization
Conducted research on the impact of first-order product mix on customer retention
Microsoft Power BI Data analysis SQL Python Data visualization
Delivery Club
Marketing Analyst
E-COMMERCE
April 2021 - September 2021 (5 months)
Moscow, Russia
Desarrollé dashboards en Tableau para el seguimiento de métricas clave de rendimiento y adquisición de marketing.
Analicé campañas publicitarias, evalué su efectividad y apoyé la priorización de iniciativas de marketing.
Analicé fraude, evalué su impacto y estudié los esquemas existentes para identificar riesgos.
Realicé análisis y consultas ad-hoc sobre el data warehouse para los equipos de CRM y trade marketing.
PostgreSQL Tableau software Data analysis Amplitude

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Alexandr Karamyshev

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