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Alejo Martín E.AM

Alejo Martín E.

Salesforce B2C Commerce Cloud Developer

€290/day
Valencia, ES
3-7 years

Average response time: 1 hour

About Alejo Martín

I am a Salesforce Commerce Cloud Full-Stack Developer with experience building scalable and high-performance e-commerce solutions using SFRA and PWA Kit. I specialize in developing end-to-end features, from front-end storefront experiences to backend business logic and system integrations.

My expertise includes designing and implementing headless (Composable Storefront) architectures, integrating SFRA with modern frontend solutions through SCAPI/OCAPI, and delivering omnichannel digital experiences focused on performance and scalability.

I have strong experience working with cartridges, Business Manager configuration, custom business logic, and batch processes (jobs), ensuring robust and maintainable e-commerce platforms.

Additionally, I have hands-on experience integrating external systems via REST/SOAP APIs, enabling seamless synchronization of critical data such as products, inventory, orders, and pricing.

I enjoy working in Agile (Scrum) environments, collaborating with cross-functional teams, and contributing to technical decisions, code quality, and architecture discussions. I also support and mentor junior developers through code reviews and technical guidance.

I am particularly interested in e-commerce architecture, performance optimization, and scalable cloud-based solutions, and I am currently exploring opportunities in freelance and international projects.
  • Catalan

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Can work on-site
Valencia (up to 50km)

Experience

  • Capgemini España S.L.
    Salesforce Developer
    February 2023 - Today (3 years and 4 months)
    Valencia, Spain
    💻 Salesforce Commerce Cloud Full-Stack Developer

    End-to-end development of solutions on Salesforce Commerce Cloud, combining both front-end and back-end development within scalable e-commerce architectures.

    Full-stack development in SFCC using SFRA and PWA Kit, implementing business logic on the backend through controllers, scripts (B2C Commerce Script), models, and decorators.

    Design and implementation of headless (Composable Storefront) architectures, integrating SFRA with PWA Kit via SCAPI/OCAPI to improve scalability, flexibility, and omnichannel experience.

    Development, maintenance, and optimization of reusable cartridges, following best practices in modular and scalable architecture.

    Implementation of automated business processes using jobs and batch processing, optimizing critical platform workflows.

    Integration of external REST/SOAP APIs, ensuring seamless data synchronization across systems (catalog, inventory, orders, and payments).

    Advanced configuration and management of Business Manager, including products, pricing, promotions, and digital content.

    Continuous improvement of accessibility and user experience (UX) across high-traffic storefronts.

    Agile development in Scrum environments, collaborating with cross-functional teams in iterative delivery cycles.

    Technical mentorship of junior developers, providing code reviews, technical support, and architectural guidance.

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Education

  • Salesforce Certified B2C Commerce Developer Salesforce Competencias
    Universitat de València
    2024
    Salesforce Certified B2C Commerce Developer Salesforce Competencias
  • Salesforce Certified Associate
    Salesforce
    2025
    Salesforce Certified Associate

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