About Alejandro
Marketing & Business graduate with 5+ years of experience in Channel Marketing, PPC/SEO, Email Marketing, Automation, Scraping, Social Media, Trade shows, and Web development. I am constantly challenging myself with new projects and goals.
Right now I am helping Trustiu take the business to new heights. I describe myself as an entrepreneurial, proactive and creative person with the initiative to build new projects. I am constantly learning new things to improve my skills and knowledge.
I am passionate about marketing, automation, sales, surfing and blockchain. Being able to combine my interests with my job makes me happy.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- TrustiuHead of MarketingLUXURY GOODSNovember 2021 - Today (4 years and 7 months)Barcelona, Spain
- Multi-channel marketing campaigns (Inbound & Outbound) and SEO tactics to generate leads and boost website traffic.
- Use of diverse marketing techniques such as Go-To-Market strategies, Demand Generation, and Content Marketing, alongside participation in targeted events(WebSummit, MWC, WHITE LABEL WORLD EXPO).
- Develop and execution of marketing strategies to drive MQLs, SQLs, and revenue, enhancing market share and brand visibility.
- Managing marketing budgets for optimal ROI, utilizing platforms like HubSpot CRM for customer management and Brevo for Email Marketing.
- Monitoring and Optimizing paid campaigns on Google Ads and Social Ads.
- Implementation MarTech stack with AI tools to streamline processes and improve marketing performance.
- Nurture relationships with key stakeholders and collaborated closely with the CEO and Business Analyst team.
- Additionally, I been working as a business analyst, facilitating the sale of online businesses.
- AutónomoMarketing & Sales SpecialistMarch 2020 - October 2021 (1 year and 7 months)
- LantronixChannel MarketingINTERNET OF THINGS (IOT)October 2018 - March 2020 (1 year and 5 months)Orange, CA, USA
- Developed and executed marketing strategy
- Managed PPC campaigns, marketing campaigns, and technical events
- Oversaw web development and social media management
- Identified and pursued new client opportunities
- Created corporate presentations. Contributed to website updates, including creating new product sections. Designed specific landing pages for campaigns and marketing materials (business cards, flyers, website banners)
- Assisted with the migration process after Lantronix acquired Maestro Wireless Group in June 2019
- Collaborated with the Hong Kong and Los Angeles teams to merge strategies and rebrand product briefs using InDesign and CorelDraw
- Supported trade show efforts and HubSpot integration
- Worked with cross-functional teams to ensure a smooth transition and integration of marketing efforts.
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Education
- Marketing and Digital ComunitiesUniversitat Pompeu Fabra2020Marketing and Digital Comunities
- Business Administration and Innovation ManagementUniversitat Pompeu Fabra2020Business Administration and Innovation Management