About Alejandra
Diseño y Lidero proyectos de innovación en forma de servicios, modelos de negocio, marcos, programas y planes estratégicos. Utilizando mi base de ingeniera con master en finanzas, coaching ejecutivo y de equipos y actitud de eterna aprendiz.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- KomometokeCoFounder and head of Digital Marketing and Customer SupportJanuary 2020 - January 2021 (1 year)Spain• Designed and launched a digital business model offering lottery-based home ownership opportunities.• Led full-cycle innovation: from opportunity analysis, MVP, customer validation, pricing, concept, digital assets, marketing and customer support.
- Naturgy Ltd.New Business StrategyJanuary 2017 - January 2020 (3 years)Dublin, Ireland• Expat experience depending on the CEO• Opportunities analysis, Product design, pricing strategy and partners network development• Transformation towards a more innovative business design approach across the company. The areas supported were mainly Business, Financial, Trading, Marketing and Sales.
- Santander,Aon,Alain afflelou, Inditex,Caritas,FundacionCanal, Natersys, Innuba, Opinno HC, ie,ISDIInnovation and business strategistJanuary 2021 - Today (5 years and 6 months)Madrid, SpainGuide and lead business transformation through:
- New business models and innovation; I have consulted and helped teams navigate early-stage uncertainty and minimize risk. Projects for Fundacion Canal, Santander, AON, Vodafone ES/UK, F. Naturgy, Natersys, Alain Afflelou, Zambon, Marjal, among others.
- Gen IA adoption, leading a use case adoption project at Santander
- Impact and Sustainability, ESG frameworks and strategic plans for Inditex, Ilanga investment fund(OHAI) and impact workshops for the CSCE (European Commission)
- Executive Coaching
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Education
- Start-up Mentor, International MBAIE Business School2025Start-up Mentor, International MBA
- Angel Investor and Strategic AdvisorLeemons (EdTech2025Angel Investor and Strategic Advisor