About Ale
Hello! I am Ale, an Industrial Designer from Manizales, Colombia with a Master's in Product Design from IED Milan, Italy, and 15+ years of proven global experience in physical Product Design direction and management across diverse categories, collaborating with suppliers worldwide, from China to Mexico and with local factories in Colombia and Chile.
How I can help:
I help brands bring products to life: design and development, from conceptualization to brand strategy and packaging. My approach combines industrial design, branding, business thinking and marketing to create cohesive and functional solutions:
·Product Design & Development
-Physical product design & Development
-Specification sheets creation
-Packaging design
·Brand & Design Strategy
-Consulting in product design, development & management (processes design and iteration).
-Collection building
-Branding and design strategy for SMEs
-Graphic design for social media.
If you want to know more:
·Professional expertise
My expertise includes materials R&D, manufacturing processes, concept design, trends research, sales analysis, collections building, prototypes review, negotiation, pricing, and processes optimization and standardization across areas.
I also specialize in integrated brand & product management, ensuring consistency across physical products, digital platforms, and all brand touchpoints, including e-commerce.
•Creative approach
Understanding not only what the user wants, but what they genuinely need, the market and its trends, enables me to create innovative concepts that generate real solutions.
•Performance essentials:
I combine analytical thinking with meticulous attention to detail, plus a holistic vision of the whole business. I'm definitely known for my knack for organization.
Spanish
Native or bilingual
English
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Brando SpAProduct Design Lead - Creative DirectorRETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 6 months)Santiago, Chilehttps://brando.cl/collections/nuevoAs Product Design Lead, my responsibilities focus on product portfolio management, ensuring a cohesive brand image across various touchpoints, and leading the design team. My key tasks and achievements include:•Defining and iterating the design process to enhance efficiency and reduce costs.•Supervising product and packaging design and development.•Establishing and implementing cross-functional protocols.•Ensuring aesthetic consistency across products, stores, social media, and the website.•Managing national and international sourcing.•Negotiating with national and international suppliers.•Improving profit margins by 5%.•Analyzing sales and implementing commercial actions to drive results.•Assessing the commercial mix per category and defining purchasing strategies.•Optimizing SKUs.•Defining new product introductions.•Managing purchase order requests and follow-ups.
- Brando SpALead Product Designer - creative direction traineeRETAIL (SMALL BUSINESS)September 2024 - December 2024 (4 months)Santiago, ChileWhile continuing to design, I started leading a newly built design team, improving processes, standardizing documentation, and establishing protocols to streamline workflow and enhance efficiency of the design process.My responsibilities included:-Product portfolio Analysis and definition-Product design and development direction-packaging design and development direction-concept definition-sourcing-negotiation-pricing-orders follow up-design team guidance and support-close collaboration with the marketing team providing product information and participating on campaign definitions and buyer persona research.
- Brando SpASenior Product Designer / Developer - Creative direction traineeRETAIL (SMALL BUSINESS)March 2024 - August 2024 (6 months)Santiago, ChileCreative direction trainee.*I joined Brando as a senior designer, working closely with the creative director to understand the business from a broader perspective.*With 15+ years of experience designing footwear, bags, tactical gear, apparel, and home products, I’ve learned that while details vary, the design process remains constant. Industrial design adapts to different disciplines, shaping products through research and development.*I was responsible for the design and development of different categories such as:-kitchen-bbq-bottles-bags and backpacksincluding in their processes:-Category structuring-mood board development-sourcing, quotation and negotiation-product design and development-packaging design and development-prices definition-purchase order follow upAt this stage I analyzed how the current process was and how it could be improved.
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Education
- Master of product designIstituto Europeo di Design, Milan2013·1 year intensive Master | On-campus. Methodology DESIGN THINKING Top 3 of the class Lectures Language: English. International / multidisciplinary Grou IED Milan - Italy ·Activities and societies: - IED Goes Public II: Outdoor Furniture Design project exhibited within Salone del Mobile 2013. Near Zona Tortona. ·1 out of 4 designers chosen to represent IED at Un designer per l'imprese 2013, the design contest sponsored by the Camera di Commercio and la Provincia di Milano that aims to boost the innovation in small and medium local businesses. ·Our winning design was exhibited at the Triennale di Milano from 2013 to 2014.Activities and societies: - IED Goes Public II: Outdoor Furniture Design project exhibited within Salone del Mobile 2013. Near Zona Tortona. - 1 out of 4 designers chosen to represent IED at Un designer per l'imprese 2013, the design contest sponsored by the Camera di Commercio and la Provincia di Milano that aims to boost the innovation in small and medium local businesses. Our winning design was exhibited at the Triennale di Milano from 2013 to 2014.
- Industrial DesignerUniversidad Autónoma de Manizales20085 years professional degree | on-campus ·Activities and societies: *Interdesign Workshop Colombia. Diseño para la industrial del café: Producto y territorio. Universidad Autónoma de Manizales, Pontificia Universidad Javeriana, Fundación Universitaria del Area Andina. ICSID. Bogotá, Pereira, Manizales. 2007. *International Workshop Manizales / Berlín 2008. Universidad Autónoma de Manizales, Kunt-Hochschule Berlin. Manizales 2008.