About Alberto
Hello! I'm a seasoned digital marketing specialist with 9 years of experience in the industry. My expertise lies in social media advertising (SMA), search engine advertising (SEA), and programmatic advertising, with additional knowledge of search engine optimization (SEO), conversion rate optimization (CRO), user experience (UX), and email marketing.
I specialize in developing paid media marketing strategies that deliver brand awareness, leads, conversions, and customer retention, all while focusing on ROI and customer satisfaction. I'm passionate about staying up-to-date with the latest digital marketing trends and tools to deliver results that exceed expectations.
Throughout my career, I've had the opportunity to learn about all aspects of digital marketing and collaborate effectively with cross-functional teams. I understand the KPIs for each of these channels and how they fit into an overall marketing strategy.
Tell me about your project!
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Spanish
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- MaktaggPaid Media ManagerJanuary 2021 - Today (5 years and 5 months)Barcelona, Spain• Paid media team management.• Implementation and optimization of Google Ads and Social Ads Campaigns (120K Monthly Budget)• Analysis and reporting of results on a weekly and monthly basis, focused on KPIs such as CPL, CPA, ROAS, etc.• Daily communication with clients in order to report on the performance of the campaigns, resolve doubts and propose new strategies for the account growth.• Collaboration with strategic proposals for potential customers.
- MaktaggPaid Media & SEO ManagerApril 2018 - December 2021 (3 years and 8 months)Barcelona, Spain• Definition of goals and methodology for the clients and the company. Focused on performance.• Help companies growth through marketing tactics. Traffic and sales.• Manage client's Google Ads and Social Ads accounts.• Budgets managed over 50K per month. Increasing ROAS, reducing CPA, optimizing budgets.• Implement SEO Tactics.
- Motion Ave IncInbound Account Manager & Marketing SpecialistFebruary 2017 - March 2018 (1 year and 1 month)New York, NY, USA• Lead an Inbound marketing team.• Full SEO audits and optimizations.• More than 200% in organic traffic in a few months.• Set up and monitor SMM and SEM campaigns.
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Education
- Gerencia en Social Media, Comunicación digital y contenidos multimediaCIAP2015Gerencia en Social Media, Comunicación digital y contenidos multimedia
- Bachelor of EconomicsUniversidad Metropolitana (VE)2014Bachelor's degree, Economics