About Alberto
Spanish
Native or bilingual
English
Fluent
Experience
- ISDIBrand Marketing & Creative CopywriterEDUCATION AND E-LEARNINGMay 2023 - Today (3 years and 1 month)CRM MarketingGrowth StrategyUXCROBrandingContent Strategy
- VLU AGENCYBrand Manager & Creative Business Strategy | Growth Marketing Program at ISDIMay 2022 - Today (4 years and 1 month)Madrid, Spain- Maximize the ROI of our communication campaigns.- Follow-up and results evaluation with an analytical approach.- Monitoring and research on market trends and benchmarks.- Implementation of ad-hoc creative presentations for collaborations with brands.- Creation and execution of digital communication plans that consolidate brand positioning and boost the company's growth.- Manage the implementation of digital media campaign tracking tools.- Definition and coordination of different marketing activations such as events or campaigns through On&Off channels.- Provide strategic advice and help brands to get the best return on investment.- Lead client activations and coordinate external teams.- Coordination and management of content in digital projects.- Search for viable short and long term opportunities that can redeem the agency's growth.- Development of new concepts and future action launches.
- EYAssociate Marketing & Global Account CoordinatorJanuary 2021 - May 2022 (1 year and 4 months)Madrid, SpainGlobal Account Coordinator:- Role of Global Account Coordinator for accounts such as Mapfre, Allianz, Mutua Madrileña, Nationale Nederlanden and Segur Caixa.- Data analysis with Power BI.- Internal presentation preparation.- Support to go-to-market initiatives such as client communications / publications / updating of contacts and elaboration of listings in the CRM database.- Operations to league tables for strategic planning activities activities.- Coordination with the marketing team for the organization of organization of corporate events.- Centralize communications with customer accounts B2B SaaS
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Education
- Marketing/Gestión de marketing, generalESIC Business & Marketing School2020Marketing/Gestión de marketing, general