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Alberto Fernandez

Consultor Marketing Digital

Can work in or around Madrid

  • 40.4167
  • -3.7036
  • Suggested rate €200 / day
  • Experience 7+ years
  • Response time 1 hour
Propose a project The project will begin once you accept Alberto's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Alberto's quote.

Location and workplace preferences

Madrid, España
Can work onsite in your office in
  • around Madrid and 50km


Project length
Between 1-3 months
Business sector
  • Wine & Spirits
  • Restaurants & Food Service
  • Social Networks
  • Human Resources
  • Press & Media
+13 autres
Company size
  • 2-10 people
  • 11 - 49 people


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English


  • Spanish

    Native or bilingual


Skills (25)

Alberto in a few words

I offer eCommerce & Marketing Consultant Services for brands, online shops & agencies.

Digital & Growth Marketing + Online strategy + Marketplaces (Amazon, Ebay, AliExpress, Etsy, ECI) + Inbound Marketing + Social media + PPC campaigns + Audience Data

Analytics make success repeatable. Pulling is always better than pushing.


Genetsis E-commerce

Consulting & Audits

International Ecommerce Sr. Consultant  - As a freelancer

C. de López de Hoyos, 351, 341, 28043 Madrid, Spain

October 2020 - Today (1 year and 7 months)

eCommerce, Marketplaces and Digital Marketing Consultancy Services for ICEX eMarketservices program companies. Analysis and strategy definition for midsize companies, mainly in EU zone.

Electro Depot España


Ecommerce & Marketing External Consultant  - As a freelancer

Madrid, Spain

May 2020 - Today (2 years)



CMO  - As a freelancer

Madrid, Spain

April 2021 - Today (1 year and 1 month)

Active Puzzles is an international brand that produces ecological wooden puzzles with original and exclusive designs. More than being a product of entertainment and fun, Active Puzzles serve as an exclusive decoration element for homes and offices. Decorating with puzzles is a new trend that is already sweeping different areas of the world. Active Puzzles mix ecology, design and fun in its puzzles.


Digital & IT

Executive Partner  - As a freelancer

Madrid, Spain

September 2020 - September 2021 (1 year)

At Lowpost we are passionate about helping you create engaging content that generates inbound traffic. We make your Content Marketing service more profitable and effective:
- We take on any kind of work regardless of the subject or volume.
- Reduces the cost of creating content to less than half.
- Earn time to invest in strategy and reporting.
- We respond to job peaks, contests or timely projects. Solutions for:
- SME -> Position yourself as a reference and attract qualified traffic
- Agencies -> Multiply productivity, improve your services portfolio and your turnover
- Ecommerce -> Position your products in search engines and boost conversions
- Media -> Generate interest for the news with related content
- Travel -> Position your destinations. Inspire your customers. Credentials: <1% Content Return Rate


Digital Marketing Manager

Madrid, Spain

April 2019 - May 2020 (1 year and 1 month)

Global Marketing Strategy Wine Branding & Product Management Amazon Marketplace Selling (VC & Direct Fulfillment) Ecommerce D2C Plan Execution (AIDA) for wines and juices Drive to Store digital campaigns Digital Acquisition campaigns (SEM / Affiliation / Social ADS / Programmatic Advertising)

Sum Digital

Digital Marketing Manager

Madrid, Spain

September 2018 - May 2019 (8 months)

Marketing and CRO consulting for clients from different sectors and activities Inbound Marketing Strategy End-to-End model selling Attraction and conversión strategies for the group sites and customers. Sales funnel optimization Leading digital areas (SEO, SEM, CRO, Performance etc.). Sum is a group of companies that manages the end-to-end of customer interaction: attraction, conversion and loyalty. We apply innovation to help brands connect with the new consumer more efficiently. We combine Big Data, Artificial Intelligence, Digital Business and Customer Experience to offer agile, immediate, personalized and rewarding customer management.


Marketing Manager

Madrid, Spain

May 2012 - August 2018 (6 years and 3 months)

> Online paid marketing channels (SEM, SEA, ASO, Retargeting) > (B2C) PR Actions | Newsletters | User advisor content > (B2B) Workshops for dealers | Product guides | Advisor content for dealers | Automotive Events > Affiliates and partners strategy > Product trainings to AS24 Sales Department > SEO Content / SEM optimization (Google Adwords, Bing) > Branded Content & Social Media & Editorial strategy Tools: CRM (Salesforce, ISS), CMS (Joomla, Wordpress, LiveLink), Emailing Platforms (Epsilon, United Mail Solution, Kiwari, etc) and Traffic Analysis Tools (Omniture, Google Analytics).


Content Manager

Madrid, Spain

September 2006 - May 2012 (5 years and 8 months)

> Web content. Planning & production > Email campaigns B2C/B2B up to >200.000 users > Reviews and press releases. PR Strategy > Contact with automotive OEMs, Brand/PR managers and heads of communications. > Social Media. Management and Strategy > Editorial coordination. Publishing, Editing Car Reviews Content.

Internet Motors Master Program

External Trainer Colaborator  - As a freelancer

Madrid, Spain

February 2018 - April 2018 (2 months)

Master focused to marketing and digital managers within the automotive sector (dealers and OEMs). A course around key cities in Spain dedicated to transmitting the basics of the perfect classified ad, how to give the value it deserves to published cars, how to write effective texts with attractive photos. New trends and opportunities in the sector are also explored in greater depth. Internet Motors Master Program is handled and organized by @Motork

Daniel Dorado - Golden Gem S.A.


Tras 5 años colaborando y trabajando con Alberto en diferentes proyectos, puedo afirmar que delegar en el, es una garantía de éxito asegurada, un profesional de los pies a la cabeza siempre aportando materia gris de primera calidad para resolver problemas complejos y generar valor a las empresas que solicitan sus servicios. Si necesitas una persona que dedique total atención, cariño, profesionalidad y unos análisis de mercados fantásticos para mejorar el marketing digital de tu empresa es la persona indicada.

Marisa Serrano - Sector Salud


Perfil muy recomendable. Impresionante experiencia en estrategia en MKN digital y brillante gestión de campañas. Gran profesionalidad

Angel Sopeña - Bluecell Comunicación


It is said that a consultant is one who knows how to guide the business, or solve problems. In general, 1 hour of Alberto is equivalent to several hours of another consultant, and more importantly, a peace of mind to solve complex problems. Great skills in all digital disciplines, and a MUST to have in a company.

Ignacio Sanchez - Genetsis commerce


Alberto es un profesional muy serio y resolutivo. Con profundos conocimientos en el sector del ecommerce y el marketing de producto. Con alto foco en la calidad de los entregables.

Adela Alonso - Adela


Increíble profesional, astuto y muy buen estratega, da en el clavo y se nota en los resultados.

Alberto Vásquez - Bluecell


Un auténtico placer coincidir con Alberto. Es un grandísimo profesional. Coincidimos tiempo amplio en Bluecell (agencia de publicidad). De él destaco su implicación y alta cualificación en el ámbito de la publicidad digital. Nos aportó un gran avance en tares como: estrategias online, campañas de pago, Analítica, Social Media...etc. Sin duda ha sido un enorme placer poder desarrollar diferentes proyecto a su lado y por supuesto, aprender de él. Lo recomiendo sin duda para cualquier tarea en el ámbito digital.