Albert Coy Unión

Freelance Brand Identity Designer and Art Director specialise in Generative AI.

My background spans brand identity, packaging, typography, lettering, naming, and concept development. I’ve worked across multiple industries and markets including Japan, the US, and Europe, with experience in both Barcelona and London. I’m used to adapting to different contexts, audiences, and challenges, shaping the approach to what each project demands.

My work has evolved from designing individual outputs to building systems that generate visual languages across touchpoints.

I work through art direction first. Defining strong visual territories, then building how those ideas expand across identity, packaging, typography, and image-making. The focus is not only on designing brands, but on defining how they are generated.

Generative AI is embedded in my process as a way to explore faster, push aesthetics further, and build cohesive brand worlds that go beyond single executions.

Alongside the creative, I design the process itself. From prompt design to structured workflows, I create systems that allow ideas to scale consistently across formats and channels.

Graphic design portfolio: albertcoy.com

Generative AI work: chailatte.studio

Open to new challenges where AI is part of the thinking, not just the execution.