Alba Sanchez

Created social-first audiovisual assets for premium brands (L'Oréal Group, Alleven, Victoria Shoes), covering concept development, filming and editing. Managed production workflows, timelines and deliverables across multiple client projects. Produced and coordinated on-set content during advertising shoots involving talent and public figures. Coordinated social media content creation for premium brands, ensuring consistency between creative concepts, video production and platform-specific requirements. Agency–client coordination.

Define social media strategy, aligning content, KOL storytelling, and brand equity. Lead content planning, creation, and social-first execution across campaigns. Manage KOL selection, briefing, and daily communication with creators. Drive community engagement to boost reach and interaction. Design and execute trend-driven, social-first content for owned channels, including innovative social commerce initiatives and LIVE formats. Analyze performance metrics and report insights to senior leadership. Manage brand identity and oversee the production of creative assets for campaigns. Client–agency coordination.

Adapted editorial and branded content into social-first formats aligned with brand guidelines. Edited videos and produced content for owned social media channels, including Forbes Women, Tapas Magazine and Highxtar. Filmed and created content at high-profile events, summits and editorial shoots. Captured on-site content and coordinated shoots involving public figures and industry talent. Collaborated with editorial and production teams to ensure visual quality, brand consistency and coherent storytelling.