Skill set
Industry fields of expertise
Ainur in a few words
Hi, I’m Ainur – a brand storyteller and content strategist passionate about health, performance, and clarity. I help wellness and supplement brands create meaningful connections with their audience through powerful messaging, smart strategy, and standout content.
What I Bring:
Brand Strategy & Positioning: I develop creative concepts, customer personas, and value-driven positioning based on deep research and market trends.
Content Production: From ideation to publishing — I create high-quality wellness content (20+ topics, 26,000+ words), podcasts, educational scripts, and social media campaigns.
Email Marketing (Klaviyo): Currently training in Klaviyo to build automated flows and high-converting email sequences.
Creative Direction: I’ve developed mock campaigns and decks for supplement brands like HYBRYD, focusing on audience segmentation and lifestyle marketing.
Podcast Producing: I hosted and produced a health podcast with 12 episodes — from guest research to final editing and promotion.
Experience
- SAPSenior Strategic Alliances Manager, Public SectorPUBLIC SECTORJune 2016 - August 2024 (8 years and 2 months)In this role, I supported SAP Market Units in 8 countries (Kazakhstan, Tajikistan, Uzbekistan, Turkmenistan, Kyrgyzstan, Azerbaijan, Georgia, and Armenia).Responsible for creating thought leadership narratives in the region and communicating them through different channels in a constant alignment with SAP regional C-level executives. I evaluate partnership/collaboration opportunities with third parties, making recommendations to senior leadership for current and future engagement possibilities.
Recommendations
Certifications
- Functional NutritionUniversity of Educational Medicine2023