Aida Salova

• • Established the integration strategy that became the foundation of the company's partnership ecosystem; mapped the corporate SaaS landscape and drove outreach to 100+ technology providers.

• • Identified and reduced integration friction for customers by shipping solutions that became a key part of product demonstrations and evaluation workflows, supporting prospective ICP adoption and running ICP outreach.

• • Addressed recurring enterprise integration pain points by independently shipping functional low-code third-party software integrations, introducing native data export capabilities, and infrastructure bridge integrations.

• • Investigated customer and operational pain points related to third-party integrations and compliance workflows, translating findings into enterprise feature concepts, detailed requirements, data mapping, and functional prototypes.

• • Identified opportunities to reduce analyst effort and improve regulatory reporting through AI-assisted workflows, developing proofs-of-concept and product requirements for narrative generation.

• • Collaborated with Marketing on product launches, authored sales enablement assets, technical SOPs, and developer-facing support documentation for inbound integrations.

• • Conducted continuous market trend and competitive landscape research to capture, aggregate, and organize multi-channel customer and market feedback. Translated insights into prioritized backlogs and strategic quarterly roadmaps, securing alignment across leadership and cross-functional stakeholders.

• • Significantly improved customer journey by launching major features focused on platform modernization, including a complete data interface overhaul, data coverage, and enterprise-grade organizational access controls.

• • Led full product discovery and lifecycle for a B2C analytics tool, translating complex core data into consumer-facing analytics.

• • Led and mentored a squad of 3 Business Analysts, ensuring consistent product discovery and stakeholder management practices.

• • Identified regulatory and customer needs and led regulatory expansion into 5 European and North American markets.

• • Used A/B testing and quantitative analytics to evaluate product improvements and optimize user journeys.

• • Identified opportunities and conducted deep product discovery for an engagement-focused notifications inbox and an immersive game page UI revamp.

• • Managed web and mobile sportsbook backlog across frontend, CMS, and middleware layers; maintained delivery through multiple corporate restructurings.