Skill set (17)
Adrian in a few words
Hi, I'm a Graphic and Web Designer with 5+ years of experience in branding, marketing, e-commerce, product, packaging and professional photography. I'm an enthusiastic creative and I enjoy thinking out of the box to create something new, but I'm also a defender of design systems and eager to work with your already existing brand identity, to create any type of design material you may need.
My expertise allows me to quickly deliver high-quality:
• Print and digital designs
• Brand identities and logo design
• Webpages and app interfaces
• Event design and merchandising
• Packaging, label designs and mockups
• Digital illustrations
• Magazine and book cover
• Digital collage and photo retouch
• Professional portraits and event photoshoot
I speak 🇮🇹🇬🇧🇪🇸
Don't hesitate to contact me if you have any question.
Looking forward to working together!
Experience
- VoiGraphic and Web designerTECHApril 2019 - December 2022 (3 years and 9 months)• Contributed to the evolution of Voi's brand visual identity, ensuring consistent expression and accessibility across the organization, from early start-up stages to a recent brand revamp.• Collaborated in developing the Voi brand platform, including the creation of detailed brand guidelines and print/digital templates for a cohesive internal/external identity.• Managed and tagged a collection of 800+ Voi-branded icons, establishing a uniform iconography for ease of use across the organization.• Worked with marketers and copywriters to conceptualize and execute a diverse range of marketing campaigns by providing custom assets for various channels (print, digital, email, in-app, social media, out-of-home, landing pages, and merchandising).• Provided illustrations, animations, icons, and app store visuals to product designers to ensure brand consistency between the Voi app and creative assets.• Led the UX/UI design for all Voi-branded websites and digital platforms.• Promoted accessible design principles to make designs inclusive for all users.• Curated visual content for the Voi main website using the WordPress CMS system.• Directed photography and videography crews to establish a consistent visual expression for all Voi brand communication channels.• Created high-quality photography assets, including planning settings and locations, shooting photos, and editing/colour grading for press and marketing purposes.
- FreelanceFreelance Graphic Designer and PhotographerCONSULTING & AUDITSJanuary 2019 - Today (5 years and 11 months)• Developed distinctive and memorable brands for small businesses in Spain and Italy by providing logos, brand guidelines, icons, pictograms, and images to ensure a consistent visual language.• Produced and edited private photoshoots.• Provided event photography services for business events, ceremonies, birthdays, and concerts.
- Both of usUX/UI DesignerTECHSeptember 2018 - December 2018 (4 months)• Explored and designed digital products, including IOS & Android apps and websites, from client briefs to polished final product.• Conducted user journey mapping, established visual styles, prototyped interactions, and executed animations to deliver user-friendly and accessible designs.• Collaborated closely with clients and met challenging budget-oriented deadlines.• Conducted thorough beta testing of platform functionalities, responsiveness, and accessibility, providing detailed illustrated reports and feedback on each feature.• Created branded print and digital design assets to support agency projects. • Provided event photography services during agency promotional events.
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