Adnan Jathar

At Patriot Travel & Tourism, a company specializing in global visit visa services (including Schengen, USA, Canada, and Australia), I worked as a Digital Marketing Specialist focused on lead generation and online visibility.

My role was to attract potential clients through targeted advertising campaigns and maintain a strong social media presence to build trust and engagement.

Key responsibilities:

• Managing and optimizing Google Ads & Meta Ads campaigns for visa services

• Generating high-quality leads for different visa categories (Schengen, USA, Canada, Australia)

• Handling social media accounts to increase engagement and brand awareness

• Creating ad creatives and graphics for marketing campaigns

• Monitoring and improving campaign performance to reduce cost per lead

Through performance marketing and consistent social media management, I helped drive targeted traffic and generate inquiries from users looking for international visa services.

This role enhanced my expertise in running campaigns in a competitive niche and targeting audiences across multiple countries.

At GMS Consultancy, an Australian-based recruitment company operating in Dubai, I worked as a Digital Marketing Specialist focused on lead generation and employer branding across the GCC region.

My role was to attract qualified candidates through targeted digital campaigns and build a strong online presence for recruitment initiatives.

Key responsibilities:

• Running and optimizing Google Ads & Meta Ads campaigns for candidate acquisition

• Generating high-quality leads from GCC countries

• Managing and growing social media presence

• Designing graphics for recruitment campaigns and employer branding

• Creating and optimizing ad creatives to improve conversion rates

Through data-driven strategies and targeted campaigns, I helped improve lead quality and reach the right candidates across multiple markets in the GCC.

This experience strengthened my ability to combine performance marketing with creative design to deliver effective recruitment marketing solutions.

At Biztrack, a Dubai-based company, I work as a Digital Marketing Manager, focusing on lead generation, performance marketing, and visual design.

I am responsible for planning and executing marketing strategies to generate high-quality leads and improve overall brand visibility in a competitive market.

My role includes:

• Managing and optimizing Google Ads & Meta Ads campaigns

• Developing lead generation funnels and landing pages

• Creating engaging graphic designs for ads and social media

• Improving campaign performance through data analysis and A/B testing

Through targeted campaigns and creative design, I have helped increase lead quality and conversion rates while maintaining cost efficiency.

This experience has strengthened my ability to combine marketing strategy with design to deliver measurable business results.