Skill set (17)
Zoe in a few words
I have more than 11 years experience working as a Marketing and Communications Manager for an online learning company based in Newcastle upon Tyne in England. I now specialise in content creation, editing, proofreading and research for freelance clients.
I have a 2.1 degree in English Literature and History from the University of Glasgow and a Postgraduate Diploma in Journalism (passed with Distinction) from Strathclyde University.
I love writing and I'm passionate about creating interesting, succinct content that really engages people. I can help you with:
- Website content creation and/or editing
- Improving website SEO
- Proofreading
- Managing PPC accounts on AdWords and/or Bing
- Writing online and/or print marketing content - experience using Mailchimp
- Writing and editing online learning content
- E-commerce copywriting
- Writing engaging, search engine optimised and relevant blog content - experience using Wordpress and Hubspot
- Social media content and management
- Writing and editing articles and press releases
- Research
If you need help in any of these areas, please don't hesitate to get in touch.
Experience
- Andor Technology - Oxford InstrumentsDigital Marketing, AdWords, Analytics, SEOTECHApril 2019 - March 2020 (11 months)Belfast, Northern Ireland, United KingdomI provided digital support for the marketing team over an 11-month period. I quickly learned about the company's complex product portfolio and gained an understanding of its target audiences.Primarily, I focused on the ongoing search engine optimisation of https://andor.oxinst.com/. This involved keyword research, link-building and on-page optimisation. Monthly reports showed a notable increase in organic traffic.I also contributed to content efforts, planning and delivering much of the company's social media output.
- Sano GeneticsContent writing and researchRESEARCHNovember 2020 - Today (4 years and 2 months)Cambridge, England, United KingdomResearching and writing monthly blog posts and e-newsletters.
- FastVisa AustraliaContent writerTRAVEL & TOURISMOctober 2015 - April 2020 (4 years and 5 months)Sydney, NSW, AustraliaBlog writing, report writing and social media content.
Recommendations
Education
- Masters in English Literature and History 2.1University of Glasgow2002
- Post-graduate Diploma in Journalism (PgDip) - passed with DistinctionStrathclyde University2003An respected and intensive post-Graduate diploma in Journalism.