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Yulia Dijkstra Growth and Digital Marketing SpecialistYD

Yulia Dijkstra

Growth and Digital Marketing Specialist
  • Suggested rate
    €650 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Yulia's quote.
Location and workplace preferences
Location
Amsterdam, Netherlands
Can work on-site at your office in
  • and around Amsterdam (up to 50km)
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Skill set
Industry fields of expertise
Yulia in a few words
Experienced, data-driven growth marketing specialist with 10 years of track record in growing B2B and B2C products. I obtain a wide range of skills, a "T-shaped marketer" that stretches from paid advertising, to SEO and CRO, to data analysis, strategy building and growth hacking.
Experience
  • Carambole Chocolate
    Marketing Consultant
    March 2024 - Today (1 year and 3 months)
    Amsterdam, Netherlands
    Sole proprietorship–Digital transformation and growth for SME's.
    • 2024 Customer Highlight: Carambole Chocolate - award-winning chocolate from the Netherlands. Completed projects: Full website revamp; Full rebranding; Streamlined admin work and operations; Product positioning; SEO optimization; Content Marketing Strategy.
    • Results YoY: +134% in revenue, +70% in orders, +37% in average order value, +50% in visit-to-purchase conversion rate.

  • Salonized
    Growth Marketer / Growth Marketing Lead
    April 2022 - November 2023 (1 year and 7 months)
    Amsterdam, Netherlands
    • Re-launched Google and Facebook as paid acquisition channels. Signup growth increase of 500%. Responsible for €200,000 paid ads budget.
    • Conducted in-depth product and market analysis. Identified the root causes of churn, designed churn prevention mechanisms.
    • Managed reporting and created dashboards for the Growth department in Tableau and Google Analytics.
    • Introduced user-focused approach to marketing and initiated UX research initiatives.
  • Fitogram
    Marketing and Growth Manager
    August 2021 - January 2022 (5 months)
    Cologne, Germany
    • Increased conversion into leads by 30% through website A/B tests.
    • Designed and executed the go-to-market strategy for Online Studio by Fitogram to maintain growth during the pandemic.
Recommendations
Education
  • MSc. in European Business
    ESCP Europe Business School
    2014
  • Master in European Business
    National Research University Higher School of Economics
    2008