Skill set
Xanthe in a few words
I’m a self-starting UX Designer and Content Strategist who loves applying insight and inspiration to make our digital world more impactful, more useful - and even joyful.
From over ten years’ experience helping the world’s leading brands connect with audiences all over the globe, I’ve learnt there’s a gap between how companies think users engage with them online and how people actually do. I can help you bridge that gap.
There have never been more ways to create, test and optimise digital content than now. Together, we'll unlock these opportunities to delight users, drive ROI and grow your brand.
I believe life’s too short for frustrating digital experiences. We spend enough time online. Let’s make it an experience!
Experience
- AxiComContent SpecialistDIGITAL & ITOctober 2019 - May 2021 (1 year and 8 months)London, United Kingdom• Grew WPP’s leading tech brands through user-first content strategies.• Led content strategy and development across full spectrum of assets (blogs, case studies, display ads, email, events, infographics, social campaigns, videos, web content, webinars, whitepapers) for tech brands (incl. Google, Spotify, Microsoft).• Project managed delivery of content via line management and support of fantastic team of 6: earned reputation for guaranteeing quality output, always on time and on budget.• Edited content agency-wide to optimize its performance.• Liaised closely with clients to build lasting relationships; truly listened to understand and deliver on business objectives.• Ideated new content approaches, including introducing robust measurement framework and training execs on no-code tools to create new content types with maximum ROI.• Drove £120,000 pa in new business through successful content projects and enhancing client relationships with regular check-ins.• Developed new business pitches, with success rate of 50%.• Created agency award entries, leading to year with highest number of wins.
- MVF - 1st in the Sunday Times Best Companies to Work ForContent StrategistE-COMMERCEFebruary 2018 - September 2019 (1 year and 7 months)London, United Kingdom• Developed and managed winning SEO content for FTSE 100 clients.• Produced engaging digital content (blogs, infographics, social media, videos) for industry giants (incl. Dell, Salesforce, Virgin Media, PayPal) to drive high ROI using proven SEO principles.• Analysed SEO data daily via GA, Google Search Console, Semrush and developed strategies to optimise content performance.• Leveraged UX tools (Hotjar, Optimizely) to boost user interaction.• Highest impact writer in team of 60 from internal rankings.• Drove 400% sales growth (£1m enterprise value) from content.
- Media IndustryWriter and StrategistFILM & AVJanuary 2016 - January 2018 (2 years)London, United Kingdom• Curated compelling content (written and visual) to help global brands delight customers, promote services, and expand reach.• Worked in-house with the UK’s leading production companies to develop film scripts, leading to one OSCAR win.
1 recommendation
NK
Nick Kay recommend Xanthe
8/12/2021
Xanthe is quite simply phenomenal. From ideating entire campaigns to teasing out the exact wording to make a tagline stick, she is the consummate content professional. I could not recommend her more highly.
Education
- MA and BA (Hons)University of CambridgeInterdisciplinary degree, including translation (German, Spanish, Portuguese, Ukrainian, Mandarin), history, linguistics, philosophy, literature. 10,000-word dissertation on Latin American cinema: Starred First.
- Master of Philosophy (MPhil)University of CambridgePractical and theoretical training in film development and history, including marketing principles and content creation.