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Xanthe Pinguelo

Content Strategist and Copywriter

Works remotely from City of London

  • 51.5073
  • -0.127647
  • Suggested rate €550 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time A few days
Propose a project The project will begin once you accept Xanthe's quote.

Until 8/2/2022

Propose a project The project will begin once you accept Xanthe's quote.

Location and workplace preferences

Location
City of London, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Business sector
  • Automobile
  • Banking & Insurance
  • Consulting & Audits
  • Biotech
  • Digital & IT
+14 autres
Company size
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

  • German

    Fluent

  • Spanish

    Conversational

  • French

    Conversational

  • Portuguese

    Basic

Categories

Skills (49)

Xanthe in a few words

Curious. I'm driven by what's making the world tick - and hungry to shape the narrative. An entrepreneurial storyteller who loves applying inspiration, data and empathy to engage audiences and grow brands.

As a native English speaker with extensive , I have a decade's experience developing integrated and impactful content for WPP and other leading agencies across Europe and beyond. My expertise lies in e-commerce, lead generation, content strategy, thought leadership, copywriting and SEO for B2B and B2C clients including Google, Spotify, Microsoft, Unilever and BMW.

I believe that successful content starts with honing the deepest understanding of our target audience, and I truly lean in to every project to cultivate the finest content to shape behaviours and drive real impact.

Key expertise:
• Effective content strategy, copywriting and development for digital, print and events.
• Project management: timelines, budgets and teams.
• UX content strategy, including A/B testing.
• SEO data analytics and copywriting for lead generation.
• Client management and winning new business.

Portfolio

Experience

AxiCom

Digital & IT

Content Specialist

London, United Kingdom

October 2019 - May 2021 (1 year1 year and 7 months)

• Grew WPP’s leading tech brands through user-first content strategies.
• Led content strategy and development across full spectrum of assets (blogs, case studies, display ads, email, events, infographics, social campaigns, videos, web content, webinars, whitepapers) for tech brands (incl. Google, Spotify, Microsoft).
• Project managed delivery of content via line management and support of fantastic team of 6: earned reputation for guaranteeing quality output, always on time and on budget.
• Edited content agency-wide to optimize its performance.
• Liaised closely with clients to build lasting relationships; truly listened to understand and deliver on business objectives.
• Ideated new content approaches, including introducing robust measurement framework and training execs on no-code tools to create new content types with maximum ROI.
• Drove £120,000 pa in new business through successful content projects and enhancing client relationships with regular check-ins.
• Developed new business pitches, with success rate of 50%.
• Created agency award entries, leading to year with highest number of wins.

MVF - 1st in the Sunday Times Best Companies to Work For

E-commerce

Content Strategist

London, United Kingdom

February 2018 - September 2019 (1 year1 year and 7 months)

• Developed and managed winning SEO content for FTSE 100 clients.
• Produced engaging digital content (blogs, infographics, social media, videos) for industry giants (incl. Dell, Salesforce, Virgin Media, PayPal) to drive high ROI using proven SEO principles.
• Analysed SEO data daily via GA, Google Search Console, Semrush and developed strategies to optimise content performance.
• Leveraged UX tools (Hotjar, Optimizely) to boost user interaction.
• Highest impact writer in team of 60 from internal rankings.
• Drove 400% sales growth (£1m enterprise value) from content.

Media Industry

Film & AV

Writer and Strategist  - As a freelancer

London, United Kingdom

January 2016 - January 2018 (2 years2 years)

• Curated compelling content (written and visual) to help global brands delight customers, promote services, and expand reach.
• Worked in-house with the UK’s leading production companies to develop film scripts, leading to one OSCAR win.

Wunderman Thompson - WPP Group - Germany

Luxury Goods

Strategic Planner

Paris Area, France

January 2014 - January 2016 (2 years2 years)

• Planned effective brand campaigns to deliver on blue-chip client briefs.
• Analysed market data and collaborated with global researchers to build effective marketing strategies for Fortune 100 clients (incl. BMW, L’Oréal, Unicef), driven by leading-edge insights into new buyer habits and trends.
• Established measurable objectives for creative teams; created and enforced timelines to ensure successful delivery of projects.

John Lewis & Partners

Retail (Large Retailers)

Marketing Associate

London, United Kingdom

January 2013 - January 2014 (1 year1 year)

• Rotational graduate scheme across SEO, email and social to hone marketing skills for one of the UK's favourite brands.

Nick Kay - AxiCom

8/12/2021

Xanthe is quite simply phenomenal. From ideating entire campaigns to teasing out the exact wording to make a tagline stick, she is the consummate content professional. I could not recommend her more highly.

Education