- Royal Commission for AlUlaSenior Digital Product SpecialistE-COMMERCEDecember 2023 - Today (1 year and 2 months)Dubai, United Arab Emirates
- Working closely with developers and designers to continuously refine website UX, ensuring an intuitive, user-friendly digital experience that resonates with audience needs. Including defining, test, and launch new features that enhance customer experience and drive business goals.
- Conducting regular quality checks and site walks to ensure top site functionality and performance throughout all pages and customer journeys.
- Analyzing content and leading A/B testing initiatives to continuously optimize content performance
- Taking responsibility for the accuracy of all messaging on both the website and app and ensure this is updated as appropriate to support visual excellence through digital experiences.
- Conducting in-depth analysis of user behaviour data (Hotjar, Clarity) to make informed, data-driven decisions aimed at improving user engagement, optimizing website performance, and enhancing conversion rates.
- Identifying customer pain points throughout the user journey and developing hypotheses and strategic recommendations for improvement.
- Overseeing and driving all digital activities, including the management and optimization of mobile app performance to meet evolving user expectations.
- Leading the successful re-platforming of the website from Kentico to AEM, ensuring a smooth transition and enhanced CMS capabilities.
- Collaborating with marketing and social media teams to enhance traffic acquisition strategies and execute high-impact digital marketing campaigns, including product launches, events, and seasonal initiatives.
- selfologiWeb Content Management SpecialistJanuary 2022 - May 2023 (1 year and 4 months)United Arab Emirates
- Creating category, product, and campaign pages using key metrics (product availability, page views, ctr, sales figures, market trends).
- Leading web content strategy including user journey mapping, pages design and implementation.
- Planning and scoping projects with the Creative and Marketing teams - analysing project requirements, identifying stakeholders, and project timelines.
- Collaborating with analytics staff and external organizations and SEO agencies to optimise content, generate meta tags and metadata, report overall content effectiveness, and drive conversions.
- Improving the website navigation, URL structure, and landing pages, implementing relevant filtering, and rearranging the backend categories to ease the user's journey.
- Testing and analyzing website performance to identify areas for improvement and increase conversions.
- FlydubaiE-commerce Web Content OfficerJune 2017 - April 2020 (2 years and 10 months)United Arab Emirates
- Developing, managing, and editing quality web content using HTML (in SDL Tridion), assuring accuracy, following brand/voice guidelines, and localizing it in three languages.
- Sourcing assets, such as images, videos, and other digital media, in accordance with the airline's identity in order to improve the visual appeal and user experience of the website.
- Working with an SEO agency and implementing the latest SEO updates (Title tags, Meta descriptions, Alt tags, internal linking, keywords optimization, etc.) to ensure all pages are optimized for search engine visibility.
- Analyzing overall site performance and submitting business requirements for web enhancement projects.
- Collaborating with other flydubai departments, such as marketing, airport services, IT, etc., to gather project requirements, handle day-to-day issues, and conduct QA and UAT testing.
- Bachelor's degree, Economics and Management in Tourism and Hotel BusinessSaint Petersburg State University of Engineering and Economics2005Bachelor's degree, Economics and Management in Tourism and Hotel Business
- Tourism and Hotel BusinessSaint Petersburg college of Economics2002Tourism and Hotel Business
- Buying and Merchandising for Online Retail Online Short CourseUniversity of Arts London2023