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Vera Z.

Project management, Web Content, UX, CMS,
  • Suggested rate
    €381 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Vera's quote.
Location and workplace preferences
Location
Dubai, United Arab Emirates
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Categories
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Skill set (8)
Vera in a few words
I am a creative and highly skilled Senior Digital Product Specialist with a
passion for optimizing user journeys, conversion rate optimization (CRO),
and delivering excellent customer experiences. I resonate with Jakob
Nielsen's quote: "A bad website is like a grumpy salesperson." That's why I
believe every decision should be focused on customer needs, aiming to
create the best possible experience.

With over five years of expertise in project management, digital strategy,
user journey and booking funnel optimization, CRO, and various CMS
platforms (RWS, Amplience, AEM), I thrive on finding solutions to complex
challenges and enjoy seeing how my efforts help businesses grow and
succeed.
Experience
  • Royal Commission for AlUla
    Senior Digital Product Specialist
    E-COMMERCE
    December 2023 - Today (1 year and 2 months)
    Dubai, United Arab Emirates
    • Working closely with developers and designers to continuously refine website UX, ensuring an intuitive, user-friendly digital experience that resonates with audience needs. Including defining, test, and launch new features that enhance customer experience and drive business goals.
    • Conducting regular quality checks and site walks to ensure top site functionality and performance throughout all pages and customer journeys.
    • Analyzing content and leading A/B testing initiatives to continuously optimize content performance
    • Taking responsibility for the accuracy of all messaging on both the website and app and ensure this is updated as appropriate to support visual excellence through digital experiences.
    • Conducting in-depth analysis of user behaviour data (Hotjar, Clarity) to make informed, data-driven decisions aimed at improving user engagement, optimizing website performance, and enhancing conversion rates.
    • Identifying customer pain points throughout the user journey and developing hypotheses and strategic recommendations for improvement.
    • Overseeing and driving all digital activities, including the management and optimization of mobile app performance to meet evolving user expectations.
    • Leading the successful re-platforming of the website from Kentico to AEM, ensuring a smooth transition and enhanced CMS capabilities.
    • Collaborating with marketing and social media teams to enhance traffic acquisition strategies and execute high-impact digital marketing campaigns, including product launches, events, and seasonal initiatives.
  • selfologi
    Web Content Management Specialist
    January 2022 - May 2023 (1 year and 4 months)
    United Arab Emirates
    • Creating category, product, and campaign pages using key metrics (product availability, page views, ctr, sales figures, market trends).
    • Leading web content strategy including user journey mapping, pages design and implementation.
    • Planning and scoping projects with the Creative and Marketing teams - analysing project requirements, identifying stakeholders, and project timelines.
    • Collaborating with analytics staff and external organizations and SEO agencies to optimise content, generate meta tags and metadata, report overall content effectiveness, and drive conversions.
    • Improving the website navigation, URL structure, and landing pages, implementing relevant filtering, and rearranging the backend categories to ease the user's journey.
    • Testing and analyzing website performance to identify areas for improvement and increase conversions.
  • Flydubai
    E-commerce Web Content Officer
    June 2017 - April 2020 (2 years and 10 months)
    United Arab Emirates
    • Developing, managing, and editing quality web content using HTML (in SDL Tridion), assuring accuracy, following brand/voice guidelines, and localizing it in three languages.
    • Sourcing assets, such as images, videos, and other digital media, in accordance with the airline's identity in order to improve the visual appeal and user experience of the website.
    • Working with an SEO agency and implementing the latest SEO updates (Title tags, Meta descriptions, Alt tags, internal linking, keywords optimization, etc.) to ensure all pages are optimized for search engine visibility.
    • Analyzing overall site performance and submitting business requirements for web enhancement projects.
    • Collaborating with other flydubai departments, such as marketing, airport services, IT, etc., to gather project requirements, handle day-to-day issues, and conduct QA and UAT testing.
Recommendations
Education
  • Bachelor's degree, Economics and Management in Tourism and Hotel Business
    Saint Petersburg State University of Engineering and Economics
    2005
    Bachelor's degree, Economics and Management in Tourism and Hotel Business
  • Tourism and Hotel Business
    Saint Petersburg college of Economics
    2002
    Tourism and Hotel Business
Certifications