Welcome to Veda's freelance profile!
This freelancer is available part-time (Evenings & weekends) but hasn't confirmed their availability in over 7 days.
Part-time, Evenings & weekends
Location and workplace preferences
- Location
- Amsterdam, NH, Netherlands
- Remote only
- Primarily works remotely
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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English
Native or bilingual
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French
Basic
Categories
Skills (19)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
Veda in a few words
Well versed in Product Management and UX, I led Product teams to imagine high added value solutions on demonstrated problems, by combining user feedback and quantified data.
Curious, agile, emphatic and collaborative, today I want to put my skills to the benefit of your projects to develop products that are ever more engaging, efficient and differentiating from the competition.
My areas of intervention and other skills
1) Product Management
• Product strategy
• Roadmap and prioritization
• Identification of KPIs and definition of objectives (OKR)
• Dissemination of product culture and organization, mentoring
• Piloting discovery, delivery and growth
2)Design
• User research: observation, interviews, user tests, UX analytics, AB tests (persona, jobs to be done, experience maps)
• Design: ideation, evaluation, workflows, wireframes (design thinking, lean)
3)Tools
• Sketch, InVision, Zeplin
• Jira, Trello
• Google Analytics, Google Tag Manager
• AB Tasty, Google Optimize, Hotjar
• Notion, Slack
Experience
BNP Paribas - BNP
Banking & Insurance
Product Manager
•Developed dashboard to analyze product performance and market trends across EU, identifying new business opportunities projecting a 1.3M increase in user base over next three years
•Collaborated with 3rd party vendors to introduce prepaid card for long-term leasing clients, generating savings of 0.7M€/year and automating the billing process
•Automated B2B client onboarding process by creating one click registration for B2B customers, reducing onboarding time from days to minutes and bounce rates from 46% to 4%
•A/B tested a hassle-free maintenance service with partners, increasing engagement rates by 60%, and conversion translating to additional revenues of 1.8 €/year
•Developed a lean insurance claims prototype that dropped abandonment rates by 54%, streamlining UX flow
•Responsible for 3 product units and developing quarterly reports and product vision boards for the executive committee
Google - Alphabet/Google
Tech
Consultant
•Increased activation rate YTM, a challenger in a competitive music streaming market leveraging YouTube as in app download channel, shifting to a freemium model, and generating brand affinity with promotional campaigns
•Developed new product offerings, streamlined user interface and unique referral programs to drive up subscriptions
Konexio
Education & E-learning
Consultant
at the Google Impact Challenge, and EUSIC closing 200k € in funding
• Developed and presented business proposals, signing Accenture their first partner, and generating profit of 56k€
Infosys Consulting
Consulting & Audits
Consultant
•Replaced Senior Manager to lead South American Business unit’s operational process projects which entailed dealing with 63 key business users and 25 technical consultants daily
•Led the Europe strategic plan definition for aiming to grow from €7Mn to €40Mn reporting to the CEO of Europe Business
Unit
•Streamline Coca Cola’s order tracking process by 93% in 4 months, by monitoring metrics and obliterating inefficiencies
•Partnered with a client’s EU subsidiary to expedite product launch by a year, preventing revenue loss of 15M €
•Trained and automated business data management process and reducing their workload time by 1,344 hours
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Education
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Masters in Management
ESSEC
2020 -
Bachelors of Engineering
Univeristy of Mumbai
2014