Vanessa Roper

Delivering a digital transformation program for client Robert Wan, a B2C pearl jewellery company This includes revamping website, establishing an email marketing program and social media presence. Developing and Implementing lifecycle marketing funnel from acquisition to conversion for client Tahiti Pearls a B2B online pearl auctioning company. I target prospects such as wholesalers and jewellers utilising social media advertisements and email marketing campaigns. Additionally, I forge relationships via social media interaction and monthly newsletters, and manage content calendar, illustrating unique selling points of pearls and story underpinning brand. Notable achievements: Robert Wan ★ Email marketing program increased sales revenue by 104%. ★ Successfully managed social media program, curating content and increasing engagement by 22%. Tahiti Pearls ★ Increased auction value by a considerable sum.

I support the CRM strategy for Old School RuneScape and RuneScape games and review campaign mechanics across a range of platforms. This includes managing complex campaigns on multiple channels comprising emails, push notifications and in-game messages. I optimise these campaigns by validating statistical significance, coordinating with data analysts and running A/B tests on subject lines, content, timing and segmentation. Notable achievements: ★ Implemented successful lifecycle program - Created consumer engagement programs to cater for each touch point of player base, such as onboarding welcome series for new players or reactivate program for users who had stopped playing. Consequently, 17% of exposed groups changed behaviour and logged back into the game. ★ Campaigns increased annual revenues significantly. ★ Developed an effective communication plan to support marketing objectives. ★ Provided data-based insight to sales team and senior stakeholders on customers interaction with communications, facilitating ability to upsell, cross sell, and improve retention, thus increasing revenue. Email open rates increased from average of 18% to 30%. ★ Collaborated successfully with creative teams comprising coordinators, designers, copywriters and translators to produce compelling creative briefs. ★ Implemented series of effective offers and monetisation campaigns to retain and re-engage lapsed customers.