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Vanesa Muñoz

PPC Specialist

Works remotely from Madrid

  • 40.429913
  • -3.669245
  • Suggested rate €200 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1 hour
Propose a project The project will begin once you accept Vanesa's quote.

This freelancer is available part-time (1 day per week) but hasn't confirmed their availability in over 7 days.

Part-time, 1 day per week

Propose a project The project will begin once you accept Vanesa's quote.

Location and workplace preferences

Location
Madrid, España
Remote only
Primarily works remotely

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Categories

Skills (24)

Vanesa in a few words

With more than 10 years of experience in PPC, I have successfully managed numerous campaigns for several clients with different budgets and industries, including Google Ad Grants Program.
I have a genuine personal interest in performance-based digital marketing, always applying the best practices techniques, and putting special attention to the smallest details of every campaign at the deepest levels to maximize conversion rates!
I have demonstrable experience in building and managing successful paid search, display and shopping (Google Ads, Bing, Amazon) and paid social campaigns (Facebook, Instagram, LinkedIn and Twitter) with budgets higher than £1m. Some of those campaigns were built up in 3 languages as I am fluent in English, Spanish, and I have a good knowledge of the Italian language.
I am fully certificated in Google Ads, Bing and Amazon.

Experience

Freedom Destinations Ltd

Paid Search Specialist

Hertford, UK

December 2020 - Today (1 year and 6 months)

Freelance

Freelance PPC Consultant & SEO Strategist

United Kingdom

October 2020 - December 2020 (2 months)

Link Digital UK

Digital Account Manager

Hertford, UK

November 2016 - October 2020 (3 years and 11 months)

My role is more focused on search marketing at Link Digital, and I work as part of the SEM team here, supporting clients to help them achieve their business goals with marketing through paid ads. Management of client accounts. PPC (Google Ads & Bing Ads & Amazon) Covering search, display, video, shopping & more. Social media advertising (primarily Facebook, Instagram, Twitter & LinkedIn Ads). Working with the design and SEO team on optimise and create landing pages. Account audits. Writing marketing strategy documents & proposals of business for prospective clients. Amazon Marketing Services: PPC Sponsored Ads & SEO Strategy & Content Optimization in Amazon

iThinkMedia (CPA Media Ltd)

PPC Account Executive

Cole Green, Hertford SG14 2NN, UK

November 2014 - August 2016 (1 year and 9 months)

Working in the PPC Team at iThinkMedia, I report directly to the PPC Manager, managing a number of clients across multiple sectors and ranging budgets. Typical PPC duties of an account management include: executing and managing, reporting, forecasting and more. I fully manage a multitude of clients in retail, leisure, furniture, etc, in UK and Europe (German, France, Italy and Spain) in English languaje and local languages, on Adwords, Bing Ads, Twitter, Facebook. Execute and manage SEM/PPC camapigns include tasks such as developing tactics such campaigns architecture, keyword development list, ad copy writing, tracking/analytics, testing and optimisation for EMEA clients. Other tasks are:
- Track and manage budget spending and campaign performances.
- Generate, assemble, and analyse, weekly and monthly, reports, including traffic, goal, and budget tracking.
- Product Feed: Use the clients' product feed to automatically create campaigns with dynamic and relevant ads/keywords.
- Provide and implement continuous campaign improvement proposals.

Perspective MR Marketing Research

Marketing Research

St Albans, UK

October 2013 - October 2014 (1 year)

Field / Data Services /Telephone Contact Centre Teams Responsibilities:
• Work includes telephone communication (b2b and b2c)
• Editing and Validating data
• Data Entry
• General Administrative tasks

IDT (Tourist Initiatives and Developments, S.L.)

Online Marketing & Content Manager Crucerista.net

Alicante, Spain

July 2011 - September 2013 (2 years and 2 months)

Responsibilities: Cofounder, Owner and Manager
• Online Marketing & Content Manager
• Managing teams (editors/blogger)
• Search and analyse new online business opportunities.
• SEO content strategy and Data Analyst
• Search and Affiliate negotiation.
• SMM Facebook, Twitter, Youtube, Google +

Hispamedios ltd & PiensaBlogs Network.

Online Marketing & Content Manager

Alicante, Spain

February 2006 - September 2013 (7 years and 7 months)

Marketing online services and web development, specialized in social sites Responsibilities: Cofounder, Editor, Blogger & Community Manager
• PPC business advisor for small to medium websites.
• Analysis of Usability and Accessibility Problems
• Managing teams ( editors/blogger)
• Search and analyse new online business opportunities.
• SEO content strategy
• Search and Affiliate negotiation.
• CRM Facebook, Twitter.
• Data Analyst.

DDB Madrid

Digital Account Executive Junior Marketing Online

Alicante, Spain

February 2006 - February 2007 (1 year)

Proposals, implementation and monitoring of:
- strategic marketing.
- microsites and banners design.
- design and development of emails sent to databases .

Orange Mobile Network Operator (Amena) .

Digital Account Executive Junior Department Trade Marketing

Madrid, Spain

September 2005 - March 2006 (6 months)

Responsibilities:
• Control and maintenance web ( information, sales, products, claims, ads) .
• Management and Coordination of PLV .

Xpand. S.L. Integrated Marketing Services.

Account Executive Junior

Madrid, Spain

February 2005 - September 2005 (7 months)

Education