Description

Most brands don’t need more content, they need a clearer direction.

I help beauty and lifestyle brands define how they should show up across social media, building strong positioning, content strategy and a coherent brand identity.

I’ve worked inside brands like Sheglam, Mesauda Beauty and Ferrari, so I understand both the strategic side and the day to day execution, from editorial planning and creative direction to influencer and UGC management.

I don’t believe in posting for the sake of it. I focus on building structure first, so content actually makes sense and performs.

I can support you with:

Social media strategy and brand positioning
Content strategy and editorial planning
Content concepts, creation and creative direction
Influencer and UGC strategy and management
Product launches and digital activations

I’m used to working across different brand identities, from heritage to more trend driven and luxury environments, adapting the approach to what your brand actually needs.

If you’re looking for someone who can bring clarity, structure and a strong point of view to your brand, I’d love to connect!

Industry field of expertise

Languages

Spanish
Native or bilingual
Italian
Native or bilingual
English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km), Barcelona (up to 10km), Valencia (up to 10km)

Layla Cosmetics & Sheglam Italy
Marketing, Communications & PR Specialist
January 2025 - Today (1 year and 5 months)
Lead the full digital and social media strategy across three beauty and lifestyle brands, defining content direction, brand voice and multi-platform execution. Develop cross-channel campaigns and storytelling frameworks to strengthen brand positioning and increase engagement. Direct creative production (shootings, scripts, visual concepts), ensuring consistency and premium positioning. Manage influencer and creator collaborations end-to-end, from scouting to performance tracking. Coordinate brand activations and PR events, connecting online and offline brand experiences.
Social Media Strategy Brand Positioning Content Strategy Retail Marketing Product Launch
Mesauda Beauty
Marketing, Communications & PR Specialist
January 2023 - January 2024 (1 year)
Developed and executed multi-platform content strategies (Instagram, TikTok, YouTube, Pinterest), increasing engagement rate by 15%. Led influencer and UGC campaigns, ensuring alignment with brand identity and performance goals. Supported product launches and PR campaigns, creating storytelling assets and coordinating visibility across channels. Analysed KPIs, trends and competitor activity to continuously optimize content performance.
TikTok Instagram Marketing Social Media Strategy Influencer Marketing Brand Positioning
Ferrari
Brand & Marketing Specialist
January 2022 - January 2023 (1 year)
Supported the development of brand communication and retail activations within Ferrari's fashion division. Coordinated events, collaborations and CRM initiatives to enhance customer engagement and brand experience. Contributed to the alignment of brand messaging across digital and physical touchpoints.
Retail Marketing Branding & Identity Brand Positioning Influencer Marketing