Tracy O'Callaghan

Hi, I'm Tracy a Product designer living and working in London. In my 10 years of freelancing I’ve had the opportunity to work with a wide range of clients in varied sectors.

Motivated by solving problems and translating user goals and company objectives to create engaging digital products. With my unique skill set, I specialize in designing user-centered products that are intuitive, functional, and beautiful. Working from initial concepts and sketches, through to wireframes and design iterations, with continuous improvement and development.

My work is grounded in a user-centric design process, which involves empathizing with users, defining problems, ideating solutions, prototyping, testing, and iterating until the best design is achieved. I take pride in creating digital products that are not only aesthetically pleasing but also solve real problems and improve the user experience.