Skill set
Industry fields of expertise
Tony in a few words
Transformation Programme Manager and Strategic Launch Lead with over 20 years’ experience delivering strategic marketing, digital, and customer experience programmes for world-leading brands. Drove M&S’s AI transformation across Online —scaling personalisation, streamlining content production, and implementing marketing measurement and effectiveness. Combines strategic vision with delivery rigour to drive results fast, align stakeholders, and embed change that sticks.
Experience
- Marks & SpencerTransformation Programme ManagerJanuary 2022 - March 2025 (3 years and 2 months)London, UK• Leading AI-enabled transformation across marketing, CRM, content ops, and measurement.• Delivered the largest personalisation test in M&S history.• Developed a scalable content operating model using AI and automation.• Embedded Marketing Mix Modelling with internal teams and agency partners.• Led a DAM discovery and migrated to the One Trust cookie regime to support UK regulatory compliance requirements.
- KingFisher GroupSupply Chain Mgmt., Master Data Programme, Programme PMONovember 2020 - January 2022 (1 year and 2 months)London, UK• Brought back to lead the PMO for the £10M Master Data Transformation Programme, supporting Kingfisher's shift in managing transactional, operational, and vendor and product onboarding master data within SAP ERP.• Took over and rescued a supplier failing PMO and turned the governance, budgeting and delivery capability around.
- Kingfisher EuropeBrand Launch Programme& PMO LeadRETAIL (LARGE RETAILERS)June 2018 - July 2019 (1 year and 1 month)London, UK• Delivered the £5.5M GoodHome brand launch programme across 600 stores and 77,000 employees.• Shifted brand planning to an agile, always-on content model.
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Education
- Certified Scrum MasterMacros, SAS InstituteCertified Scrum Master
- BAA, Applied GeographyRyerson UniversityBAA, Applied Geography
- Bachelor of ArtsUniversity of TorontoBA, Urban Studies –