- SelfFreelance Strategy DirectorEDUCATION & E-LEARNINGApril 2024 - October 2024 (6 months)Worked/working on brand strategy projects in the education and DIY sectors - specifically: brand positioning jobs for Cognita Middle East, and for Maltman's Green School and working on a brand and communications pitch for UniBond.
- Outside ThinkersTrustee and Strategy Director/ResearcherHUMAN RESOURCESSeptember 2024 - Today (9 months)London, United KingdomVolunteering to support the establishment of this CIC or charity (tbc) which seeks to create more fertile working environments for the Care Experienced.
- Dentsu CreativeStrategy DirectorJanuary 2019 - January 2023 (4 years)Following the sale of BJL to Dentsu, I continued with strategy leadership on key BJL accounts as part of a larger department as well as adding Moretti and Generali Insurance to my client portfolio. After a brand investment hiatus, developed a comprehensive creative strategy for The Co-operative Bank which successfully re-established The Bank's ethical credentials and led to a 33% increase in current account applications. This focused on closing the gap between how people think about theirown bank and 'big banking' to prompt re-appraisal, brought to life in the 'Withdraw from this' campaign. Effie Awards strategy case study finalist.
- Bachelor of ArtsUniversity of SussexBA (Hons.) Geography with French