Tom Whitlock

challenges and responsibilities, including managing day-to-day studio operations, project leadership and building client relationships in pressured environments. AA Media 2018-2020 - Book designer Working with the digital and media team, I initially joined up with AA media on a 9 month full-time maternity cover contract. My role primarily involved designing covers and internal layouts of travel books, taking briefs from authors and translating there thoughts into easy to read yet visually stimulating designs. I was also a support service to the AA Hospitality team, creating web and print based event literature. The contract was extended on a rolling basis until the AA sold their Media operations and production was scaled down.

Working with various agencies and in-house marketing teams on brand development and marketing collateral, including POS, brochures, websites and digital comms. As well as local design agencies my clients include charities, engineering firms and financial companies.

Working as a part of the new media and design team, my role was as the creative driving force within the department - liaising with clients and suppliers in order to develop forward thinking recruitment campaigns that synergised effective design for print with the new media strategy. This included planning, management and execution of ideas and overseeing the outsourcing of projects where appropriate. During my time at CIPFA, I dealt with an expansive and diverse range of projects and clients, each with their own specific challenges and each demanding strong project management skills.